Transcript
The Power of Podcasting
@DonnaPapacosta #SMWiTO
June 8, 2016
@DonnaPapacosta #SMWiTO
The golden age of podcasting? • Serial: 5 million+ listeners; tremendous
engagement • Podcasting has experienced growth every year • Brands producing podcasts • Increasing number of networks • Platforms like Patreon let listeners support
podcasters
Simple definition of podcasting: Internet radio show The Power of Podcasting
@DonnaPapacosta
Difference between any old audio and a podcast: Podcast is serial; you can subscribe.
@DonnaPapacosta
The Power of Podcasting
Benefits to listeners • Time-shifted • Portable • Free content • Educational, entertaining
Benefits to producers
• Can reach a niche audience
• Easier to produce than video
• “Intimacy of the earbuds”
• Can be repurposed, repackaged for other content use
All kinds of podcasts • Internal training/learning
• Leadership/CEO messages
• Interviews/group discussions
• Events/conferences
• Entertainment/comedy/sports
• Politics
• Charity/nonprofit
Internal podcasts
Event podcasting
Podcasts – part of your content marketing The Power of Podcasting
@DonnaPapacosta #SMWiTO
Why podcasts for content marketing?
• Portable, time-shifted
• Human touch of audio; in your ears
• Multimedia grabs people
• Complements text and other communications
It’s NOT just about technology and gear.
The Power of Podcasting
@DonnaPapacosta #SMWiTO
Yet good sound and editing matter. The Power of Podcasting
@DonnaPapacosta #SMWiTO
Quick recommendations
• Audio editing: Audacity or Adobe Audition (Mac and PC) or Garage Band (Mac only)
• Microphone: Audio-Technica ATR2100 or Blue Yeti
• Recording Skype calls: Call Recorder (Mac) or Pamela (PC); Zencastr
Remember this is audio! Give guideposts.
The Power of Podcasting
@DonnaPapacosta #SMWiTO
Search engines don’t index audio. The Power of Podcasting
@DonnaPapacosta #SMWiTO
Search engines don’t index audio.
So write show notes! The Power of Podcasting
@DonnaPapacosta #SMWiTO
Before you start, be sure to firm up objectives and measurement. The Power of Podcasting @DonnaPapacosta #SMWiTO
Typical workflow
• Plan episode, including guests; write outline
• Record and edit
• Mix in music, if using
• Save as MP3; upload file (with ID3 tags) to Libsyn or other host
• Publish podcast as part of a blog post (use Simple Podcast Press plugin on WordPress)
• Share the podcast via social media
Building your audience is not a sprint. The Power of Podcasting
@DonnaPapacosta #SMWiTO
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Need help starting a podcast?
Donna Papacosta donna@trafcom.com 647-919-4761
Sign up for newsletter of communications/social media tips at trafcom.com @donnapapacosta
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