The Oncologist Journal Partnering with Pharma

2014 Promotional Opportunities

360°Engagement in Oncology

Multi-channel Reach

The Oncologist provides the interactive solutions that will deliver unparalleled reach to the critical audiences that need to hear your message..

*Kantar Media: Table 132 – Oncology and Hematology/Oncology Office & Hospital; Dec 2013.

J CL ONC

ASCO P

OST

+

ONCOLO

GIST

HEM/O

NC T

D +

JNCCN

ONC T

IMES

+JA

MA

ONCOLO

GY

NEJM

CLN O

NC NW

+

60%

70%

80%

90%

100%

92%90% 89%

86% 85% 85%

76%73% 72% 71%

Total Market% Receivers

The Oncologist3rd Overall in Receivers

*Kantar Media: Table 132 – Oncology and Hematology/Oncology Office & Hospital; Dec 2013.

J CL ONC

NEJM

ASCO P

OST

+

HEM/O

NC T

D +

ONCOLO

GIST

JNCCN

ONC T

IMES

+

ONCOLO

GY

BLOOD

JAMA

0

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

9,000

Total MarketAvg. Issue Readers

The OncologistTop 3 Clinical Publication in Readership

Efficient ReachTop 3 Amongst Clinical Publications

Kantar Media: Table 132 – Oncology and Hematology/Oncology Office & Hospital; Dec 2013.

Costs calculated using 2014 print rate cards.

NEJM JCO Oncologist Blood JNCCN Oncology$0

$500

$1,000

$1,500

$2,000

$2,500

$3,000

$3,500

$1,161$1,304

$1,807

$2,240 $2,260

$2,907

CPM Exposures | Island 4C (48x)

• The Oncologist reaches 96% of the global oncology ecosystem through multiple channels

• 4 million Web visits per year

• Global HCP email database: 186,100 (67K US; 118K ROW)

6,490 print subscribers

22,450 iPad app users

EUROPE18,286

print subscribers37,460

iPad app users

US5,500

print subscribers27,700

iPad app users

CHINA

9,500 mobile subscribers

OTHER MARKETS

Geotargeting Options

2014 Clinical Trial OptionsClinical Trial Combo (Print + iPad Conversion)All clinical trial insertions are calculated using print rate card at max frequency B&W rate plus color charge if applicable. - 1 page 4C ad is $4,325 In addition to print insertion all clinical trial ads receive bonus inclusion on iPad app in the Current Clinical Trials section.Client supplies:• High res PDF creative• Click-thorough URLs for up to 3 links from ad

Enhanced Clinical Trial Combo (iPad + Print)All enhanced clinical trial insertions will be calculated as above with an additional $2,500 iPad production charge.- 1 page 4C ad is $6,825Enhanced ad also runs in Current Clinical Trials section of iPad app.Client supplies:• High res PDF creative• Animated trial schematic• KOL Audio (w/headshot) or video summary• Click-thorough URLs for up to 3 links from ad

2014 US Print Circulation

Circulation BPA Audited

The Oncologist 2014—Circulation ProfileSpecialty TotalMedical Oncology 5,313Hematology Oncology 7,815Hematology 1,847Internal Medicine (IMs, sec. in Onc/Hem/HO) 1,027Radiation Oncology 1,174Gynecologic Oncology 131Surgical Oncology 175Pediatric Hematology/Oncology 208Oncology Nursing 377Pharmacology 153Urology 66Total Circulation 18,286

Tablet Expansion

3 in 4 physicians are using tablets

"Taking the Pulse" is an annual report that examines the adoption of technology by physicians.

With the Apple iPad the most popular mobile device, doctors have almost doubled their use of tablets in the last 18 months, according to a new report by Manhattan Research.

In its annual "Taking the Pulse" study in 2013, Manhattan Research found that tablet use by doctors reached 72%, compared with 30% of physician tablet adoption in 2011.

Half of the doctors who own tablets are using them at the point of care, according Manhattan Research.

*2013 Manhattan Research

Digital Addiction

More screens = More Access

Physicians with three screens (tablets, smartphones and desktops/laptops) spend more time online on each device and go online more often during the workday than physicians with one or two screens.

*2013 Manhattan Research

3 Hours of Daily Exposure

• 17 minutes on their Smart Phones (15x/day)

• 30 minutes on their Tablets (9x/day)

• 2 Hours on their PC

HCP spend per day for work*:

*2013 Manhattan Research

The Oncologist HD App

Reach:● 87610 registered global users ● 37,460 registered users in US ● 13,252 avg. monthly unique users in US

Performance:● 71% of users engage an average of 22

seconds per Ad during launch● Average 7,422 engagements per month

Accolades:● 2012 MM&M Finalist for BEST MOBILE APP

FOR HEALTHCARE PROFESSIONALS ● 17 Oncology market advertisers active on

app in 2013

®

The Oncologist HD iPad App—Registration Profile

Specialty Total

Medical Oncology 15,384

Hematology Oncology 12,285

Hematology 3,192

Radiation Oncology 1,282

Surgical Oncology 1,290

Gynecologic Oncology 1,388

Other 2,639

Total 37,460

The Oncologist HD AppRegistered Users (US only)

The Oncologist HD AppDisplay Banners

Reach:● Total users in US: 37,460● Average Monthly Users: 13,252

Performance:● Impressions: 30,000 (US)● Average CTR: 0.46%

Creative:● 300x250

The Oncologist Onlinewww.TheOncologist.com

Reach:● 97,988 unique users● 49,800 registered users

Performance:● Average Time on Site: 1min 30 secs● Monthly Page Views: 290,000● Monthly Inventory - Global: 700,000● Monthly Inventory – USA: 400,000● Average CTR: 0.08%

Creative Positions:● Leaderboard-Top● Medium Box-Right Column● Large Skyscraper-Right Column

Cost:● Run-of-Site CPM: $75

The Oncologist Mobile

Performance:● Avg. Monthly Impressions: 30,000● Average CTR: 0.51%

Creative:● 728x90 ● 160x600● 300x250● 320 x 50

Cost:● US Only: $2,500 net month

Mobile Optimized Website

Universal App (iOS, Android, Kindle)

The Oncologist eNewsletter

Overview:● Single sponsored● 2 drops per month● 67,202 circ (US only)● 14.6% average open rate● 0.38% average ad CTR

Positions/Creative:● Leaderboard-728x90 top

Cost:● $3,500 net per drop

11

22

11

22

Overview:● Single topical focus (ex. Immuno-Oncology)● Quarterly deployment● Single sponsored● 118,900 circ (US & xUS Combined)● 15.5 % Average Open Rate● 0.34% Average CTR

Creative Position:● Leaderboard-728x90 top● 50 words maximum● GIF, JPG and PNG files only (Static)

Cost:● $22,000 net per year

Contextual eMailSingle Topical Focus | Single Sponsored

22

11

11

22

eNewsletter – 2014 Circulation Demographics

Specialty Total

Medical Oncology 5,526

Hematology Oncology 8,289

Hematology 5,998

Radiation Oncology 2,544

Gynecological Oncology 1,014

Surgical Oncology 2,783

Pediatric Hematology/Oncology 1,478

Urology 6,600

Oncology Nursing 24,200

Internal Medicine 8,770

Total Reach (US Only) 67,202

The Oncologist eNewsletter

Note: 118,900 Global (xUS) reach also available upon request

Contact Information

PublisherMarty Murphy, 3rdAlphaMed Press VP, Publishing Technology & Business DevelopmentTel: (919) 200-3727Fax: (919) 287 2749Marty3rd@AlphaMedPress.com