The Official State of the Financial Blogosphere 2012 (FinCon12)
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OFFICIAL STATE OF THEFINANCIAL BLOGOSPHERE
2012
Greg Go & Ashley JacobsWise Bread
FINCON12 – Denver, CO
The state of thefinancial blogosphere is…
STRONGSTATE OF FINANCIAL BLOGOSPHERE – FINCON12
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
About Us
GREG GOChief Technologist
ASHLEY JACOBSCommunity & Social Media Maven
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Obsessed With Numbers
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Pulse of the Community
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Agenda
BloggersReadersTopicsSocial MediaExpert TipsCommunity
5ACTIONABLETAKEAWAYS
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Don’t Take Notes
SLIDES
WiseBread.com/FinCon12
VIDEO
Virtual FinCon12
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What is aFinancial Blogger?
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Everyone has a Blog
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Company Blogs
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
The Writer is the BlogMiranda Marquit Jason Steele
JasonSteele.com
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Advanced Self-Publishing
TODD TRESIDDERFINANCIAL MENTOR
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Jeff “The Rock” Rose
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
#rothiramovement
Huffington Post (3/20/12)“Roth IRA Movement Takes To Twitter”
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TAKEAWAY #1
Think of yourselfas a BRAND,
not just a website.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Financial Blogsby the Numbers
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Too Much Info!
ALL BLOGS
Median: 999Average: 9,999Highest: 999,999Lowest: 9
TOP 100Median: 9,999Average: 99,999Highest: 999,999
Lowest: 999
Better than half the sphere. As good as a Top 100 blog.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Linking Domains
ALL BLOGS
Median: 593Average: 2,410Highest: 139,210Lowest: 1
TOP 100Median: 7,572Average: 10,530Highest: 139,210
Lowest: 705
Source: Majestic SEO
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Alexa Rank
ALL BLOGS
Median: 795,531Average: 3,277,673Highest: 11Lowest: 25,665,064
TOP 100Median: 90,411Average: 106,885Highest: 11
Lowest: 770,920
Source: Alexa
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Monthly Pageviews
ALL BLOGS
Median: 2,601Average: 28,413Highest: 1,891,584Lowest: 39
TOP 100Median: 37,158Average: 120,844Highest: 1,891,584
Lowest: 14,050
Source: CompeteNote: directly measured traffic is typically 3x more.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Feed Subscribers
ALL BLOGS
Median: 639Average: 3,374Highest: 114,284Lowest: 1
TOP 100Median: 5,151Average: 11,701Highest: 114,284
Lowest: 42
Source: Feedburner
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Facebook Page Likes
ALL BLOGS
Median: 260Average: 6,778Highest: 862,662Lowest: 1
TOP 100Median: 3,939Average: 24,873Highest: 862,662
Lowest: 47
Source: Facebook
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Twitter Followers
ALL BLOGS
Median: 925Average: 2,810Highest: 123,970Lowest: 1
TOP 100Median: 5,403Average: 10,343Highest: 123,970
Lowest: 517
Source: Twitter
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Klout Score
ALL BLOGS
Median: 40Average: 36Highest: 79Lowest: 1
TOP 100Median: 53Average: 54Highest: 79
Lowest: 32
Source: Klout
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
WiseBread.com/FinCon12
bit.ly/top-pf-blogs
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What Readers Need&
What We’re Writing
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
The Great Recession of 2008-?
Unemploymentspikes in 2008.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Long-Term Concerns
LOW-WAGE JOBS
HIGH-WAGE
MID-WAGEJOBS
SOURCE: THE ATLANTIC
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What We’re Writing
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Topic Distribution
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Top 10: What You’d Expect
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
10 Least Covered: Opportunity!
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TAKEAWAY #2
You can (and should) write about more topics.
Finances touch every part ofour readers’ lives.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Browser & Device Trends
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Browser Share
0
5
10
15
20
25
30
35
40
Internet Explorer
Chrome
Firefox
Safari
Opera
Other
8/2011 – 8/2012STATCOUNTER.COM
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
New King Since Forever
8/2011 – 8/2012STATCOUNTER.COM
Chrome overtakes IE astop browser in May 2012.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Rise of Mobile
0
2
4
6
8
10
12
14
16
2009 2010 2011 2012
Mobile
Vis
itor %
SOURCE: STATCOUNTER
Mobile website visitors aredoubling every year.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
13% Own Tablets
0
2
4
6
8
10
12
14
16
18
Feb-11 Oct-11 Jan-12
SOURCE: GOOGLE INSIGHTS
1 in every 7 usersuse a tablet tobrowse Internet.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
45% Own Smartphones
0
10
20
30
40
50
60
Feb-11 Oct-11 Jan-12
SOURCE: GOOGLE INSIGHTS
Over HALF thepopulation use smartphones!
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TAKEAWAY #3
The small screen is back.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What are the Social Media Options for Bloggers?
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Well-Known Outlets
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Non-Traditional Outlet
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Most Popular
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Stats: Based on the Wise1000
• 79% of blogs use Twitter– Average Number of Followers: 2,810– Average Number Following: 1,360
• 53% have a Facebook– Average Likes: 6,778
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Facebook is Underused
Twitt
er
Twitt
er
Face
book
Face
book
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Twitter: Stats and Patterns of the Top 50 Twitter Titans
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Top 50 Twitter Titans Breakdown
Top 5 are Deals & Coupons Blogs
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What are the Top Twitter Deals & Coupons Bloggers
Doing?
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Two Strategies
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What are the Top Twitter Personal Finance Bloggers
Doing?
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
1. Share articles.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
1. Share articles.
2. Interact with followers.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
1. Share articles.
2. Interact with followers.
3. Get personal.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Unexpected Findings for the Top 50 Twitter Titans
• 6 haven’t tweeted in the last 2 months.
• Pretty even split between tweeting a lot and tweeting a little.
• 11 employ a follow back strategy.
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
THE OATMEAL
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Facebook: Stats and Patterns of the Top 50 Facebook Titans
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Top 50 Facebook Titans Breakdown
The Top 19 Facebook Titans are Deals & Coupons Blogs
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What are Deals & Coupons Bloggers Doing Differently?
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Making it Personal
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What Strategies are Both PF Bloggers and Deals & Coupons
Bloggers Using?
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Sharing Content
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Interacting with Fans
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Added Sharing
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What Other Strategies are the Top PF Bloggers Using on
Facebook?
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
A New Level of Asking Questions
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Giveaways
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Overall Social Media Strategies from the Heavy Hitters:
Wise1000 Top Bloggers on What TO Do
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“Hold occasional gift card giveaways - the reader can qualify to win by liking and answering a question about personal
finance.” -Andrew Schrage, Money Crashers
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“The more you get personal and have FUN on Twitter and other social media channels,
the more you’ll ‘connect’ with people.”-J. Money, Budgets Are Sexy
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“My only real strategy is to personally and manually post updates.”- Jeremy Vohwinkle, Generation X Finance
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“We work to reach out and support
other key influencers in the savings and
financial blogosphere.”
-Teresa Mullins, Get Rich Slowly
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“Asking open ended questions has been the single best way to get people to chime in on Facebook and Twitter.”
-David Weliver, Money Under 30
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“Hosting events like a weekly Tweetchat
is a great way to engage followers
and get a discussion going!”
-Will Chen, Wise Bread
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Wise1000 Top Bloggers on What NOT To Do
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Don’t Be Boring
GEEK AND POKE
“Anyone I've seen who just promotes the $hit out of their stuff fails miserably or gets bored and eventually stops.” -J. Money, Budgets Are Sexy
“Don't ask about taxes. Too boring.” -David Weliver, Money Under 30
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“The worst strategy for me was having my Twitter feed duplicated on my Facebook status updates since I only used my personal
Facebook account as a personal tool.” -David Ning, MoneyNing
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“We initially failed to realize the importance of Facebook in the marketing of our small
business.” -Andrew Schrage, Money Crashers
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TAKEAWAY #4
Create and Use Your Facebook Page
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
What About Emails/Newsletters?
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“I have an email newsletter that ends up being one of the more ‘social’ outlets on my site. It’s practically the most social thing I do for
MoneyNing!” -David Ning, MoneyNing
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Others Agree!
“My email list is still my best way of communicating with my readers.”-David Weliver, Money Under 30
“I follow a few people that send out really good weekly email newsletters.”-Ben Edwards, Money Smart Life
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
So What’s the Bottom Line?
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
TAKEAWAY #5
Engagement is Key
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
“You have to really interact and talk with people to get the best out of these sites - at the end of the day we're all people!!”- J. MoneyBudgets Are Sexy
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
This Year,Our Community…
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...Had Babies
WISE BREAD
GOOD FINANCIALCENTS
SQUAWKFOX
BUDGETS ARE SEXY
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...Bought or Built (!) HomesBUDGETING IN THEFUN STUFF
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...Made Feature Movies
ADAM BAKERMAN VS DEBT
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
…Asked the President QuestionsDAVID NING
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...Escaped the Rat Race
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
...Connected in PersonFinCon lives on throughoutthe year via FinCon Locals.
Thanks PT!
STATE OF FINANCIAL BLOGOSPHERE – FINCON12
Thank You!
WiseBread.com/FinCon12
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