THE NEW VALUE OF MEDIA
Post on 14-Feb-2016
46 Views
Preview:
DESCRIPTION
THE NEW VALUE OF MEDIA. $41b. Michael Iskas. MEDIA PLANNER. COMMS PLANNER. INTEGRATED PLANNER. DIGITISATION OF MEDIA. NEW MEDIA VALUE. ADVERTISING. MEDIA. MEDIA. ADVERTISING. USE RESPONSIBLY!. ATL. BOUGHT. $. NO VALUE IN RENAMING . BTL. PR. OWNED. EARNED. $. $. - PowerPoint PPT Presentation
Transcript
THE NEW VALUE OF MEDIAMichael Iskas
$41b
MEDIA PLANNER
COMMS PLANNER
INTEGRATED PLANNER
DIGITISATION OF MEDIA
ADVERTISING
MEDIA
MEDIA
ADVERTISING
NEW MEDIA VALUE
USE RESPONSIBLY!
ATL
BTL PR
BOUGHT
OWNED EARNED
VALUE IN INTEGRATING
MEDIA
NO VALUE IN RENAMING
$
$
$
GET ON WITH OTHER AGENCIES
RELATIONSHIPS RESPECT RESPONS
IBILITIES1
CLARITY. NO GUESSING
EXPECTATIONS
RESOURCES
PROCESS
2
...all others
bring data!
MINIMISE LEAP OF FAITH3
WE ARE
AGENTS4
VALUE. GO CREATE
top related