THE NEW VALUE OF MEDIA

Page 1 <img data-url='document/the-new-value-of-media.html?page=1' data-page='1' class='cut-thumb lazyload' alt='Page 1: THE NEW VALUE OF MEDIA' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062810/56815e8e550346895dcd1ed3/html5/thumbnails/1.jpg' width='140' height='200' /> THE NEW VALUE OF MEDIAMichael Iskas

$41b

Page 2 <img data-url='document/the-new-value-of-media.html?page=2' data-page='2' class='cut-thumb lazyload' alt='Page 2: THE NEW VALUE OF MEDIA' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062810/56815e8e550346895dcd1ed3/html5/thumbnails/2.jpg' width='140' height='200' /> MEDIA PLANNER

COMMS PLANNER

INTEGRATED PLANNER

Page 3 <img data-url='document/the-new-value-of-media.html?page=3' data-page='3' class='cut-thumb lazyload' alt='Page 3: THE NEW VALUE OF MEDIA' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062810/56815e8e550346895dcd1ed3/html5/thumbnails/3.jpg' width='140' height='200' /> DIGITISATION OF MEDIA

Page 4 <img data-url='document/the-new-value-of-media.html?page=4' data-page='4' class='cut-thumb lazyload' alt='Page 4: THE NEW VALUE OF MEDIA' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062810/56815e8e550346895dcd1ed3/html5/thumbnails/4.jpg' width='140' height='200' /> ADVERTISING

MEDIA

ADVERTISING

NEW MEDIA VALUE

USE RESPONSIBLY!

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BTL PR

BOUGHT

OWNED EARNED

VALUE IN INTEGRATING

MEDIA

NO VALUE IN RENAMING

$

Page 6 <img data-url='document/the-new-value-of-media.html?page=6' data-page='6' class='cut-thumb lazyload' alt='Page 6: THE NEW VALUE OF MEDIA' loading='lazy' src='data:image/gif;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mNk+P+/HgAFhAJ/wlseKgAAAABJRU5ErkJggg==' data-src='https://reader035.cupdf.com/reader035/viewer/2022062810/56815e8e550346895dcd1ed3/html5/thumbnails/6.jpg' width='140' height='200' /> GET ON WITH OTHER AGENCIES

RELATIONSHIPS RESPECT RESPONS

IBILITIES1

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EXPECTATIONS

RESOURCES

PROCESS

2

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bring data!

MINIMISE LEAP OF FAITH3

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AGENTS4

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THE NEW VALUE OF MEDIA

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leap of faith38