The New Normal

Virtual employees

Pasi Mäenpää Elisa Oyj

Smart Infrastructure

NewLeadership

Mobile Experience

SMART INFRASTRUCTURE

“The ultimate promise of technology is to make us master of a world that we command by the push of a button.”

– Volker Grassmuck (German media researcher)

1.

What if…we could save 1%

Smart manufacturing

“The world is always in movement.” – V. S. Naipaul (Nobel Prize-winning British writer)

SMART COMMUTING

SMART AUTOMOTIVE

“Traffic jams cost Americans an estimated 4.2 billion hours that flexible workers can convert into productive time.”

– Deloitte study on Workplace Flexibility

SMART YOU

“Digital fitness is now a 330 million dollar market.” – NPD Group (2013)

Intuitive. Experience. Social. Mobile.2.

6.6BMobile subscribers

Everything we do must be mobile.

Changing behaviour..

1Device shift

From PC to touch

PC

Mobile

Tablet

78 %22 %0 %

>57.%

33 %

11 %

2Communications shift

From voice to data

Voice

Email

Social

Other

39 %42 %15 %4 %

>27 %

36 %

26 %

10 %

3Content shift

From bundled to fragmentedMobile voice

Mobile data61 %39 % > 22 %

78 %

4Social shift

From growth to monetizationSocial

Other internet13 %87 % > 23 %

77 %

5Video Shift

From programmer to user controlledLinear TV

DVR, VOD, OTT78 %22 % > 65 %

35 %

6Retail shift

From channel to experienceE-commerce/

All retail3,6 % > 4,9 %

Share of usage 2008 2012

Source: McKinsey&Company, iConsumer: Digital Consumers Altering the Value Chain (April 2013)

THE SMART TEAM: HUMAN CLOUD

ç“Physical proximity does not guarantee collaboration.”

– Dan Martell, CEO of Clarity

?

THE SMART OFFICE, CUSTOMER..

“Within the next 2 years, over 1/2 of the IT budgets will be spent on cloud computing.” – IDG3.

VIRTUAL TALENT AS A SERVICE

Cases: Elance.com and Zirtual.com

“Social contributes 20 % to revenue increases

and 18 % to cost improvements.” – McKinsey Global Survey on Networked

Enterprise (2013)

THE SMART TOOLS ARE HEREThe question is do we know how to properly use them?

Leadershipin the SMART ERA

”When managers change their way to communicate they change their organization.”

Get smart. Get ahead. !

Pasi Mäenpää Elisa Oyj