The Mission Business: Origin Story

We design experiences

that bring stories to life for companies who want

to explore, innovate,

and change the world.

Our Areas of Expertise

Game Design & Game Theory

Strategic Foresight

Experience Design

Theatre Production

Transmedia Storytelling Worldbuilding

Emerging Technologies

Ethnographic Research

Lateral Thinking

Event Execution and Management

Talent Management

Team Facilitation

3 TMB Projects Exploring the Future:

S H A D O W FA L L

9-Month Alternate Reality Game Unfolded live and online across Toronto in 2012 Engaged thousands of diverse participants in a massively multiplayer sci-fi thriller about the release of a manmade pandemic, and the collapse of the City of Toronto.

Interactive Theatre Performance Ran at the Drake Hotel through Spring 2013 24 participants per show were invited to explore a highly designed environment and to uncover the mystery of a robotic intelligence come to life.

VIP Launch Event for Exclusive Tech Conference Custom-designed for Autodesk IDEAS in May 2013 Engaged 25 entrepreneurs, scientists, and artists in an immersive simulation of a future scenario, provoking reaction and reflection around emerging exponential technologies.

$21,000 raised in 60 days.

2012 performance innovation award

2012 betalaunch best in show

WINNER 2012 best in

cross-platform fiction

Awards + Recognition

“The entire show happens around you rather than in front of you, so you’re as much a part of it as anyone in the cast. The organizers have pioneered some wonderful new approaches to interactive entertainment.”

PRAISE FOR

“ZED.TO’s ambitious experiment in large-scale interactive theatre is sweeping the city, and

redefining the relationship between audience and performer.”

"Crafted with obvious talent and energy, and if you’re willing to match even a fraction of said energy it promises to be a very fulfilling experience. The ZED.TO team prove themselves to be capable innovators in this intricate scenario.”

PRAISE FOR

"Your experience grows the more you interact. You are not bored when you participate. You are a

vital and integral part of the show.” —Mooney on Theatre

"People have not just watched the story unfold, they’ve become

involved in it, and they in some sense steer where the story will go.”

— FAB Magazine

"Not a detail is missed. The corporate video is slick, the characters compelling, and at the end you’re jolted and left wanting more.”

— The Grid

“Experiential futurism in Toronto. And they sell tickets!”

Bruce Sterling, blogging for Wired

Online Live

ByoLogyc: Where You Become New July 4 - 15, 2012

ByoLogyc: Patient Zero September 29, 2012

ByoLogyc: Retreat November 2 - 3, 2012

ByoLogyc: 20 Years Forward March 20, 2012

The 2025 Design Innovation Awards February 26, 2013

Live Interactive Performances

ADVENTURE (Evacuee)

POWER (Paramilitary Member) ACTION (Resistance Member)

4 Different Tickets 4 paths through the story...

PRIVILEGE (Board Member)

An intimate, interactive, supernatural adventure for 24 participants, played out across multiple spaces within the Drake Hotel… and beyond.

Spring 2013

"The audience is very much at the heart of the action in Visitations, exploring rooms, decoding messages, solving puzzles, and trying to prevent a catastrophe -  or perhaps being used to bring one about."  ★★★★

"The Mission Business’ latest creation is like a cross between a video game and traditional theatre, giving individuals the

chance to affect the fictional narrative being played out. It’s a new breed of interactive theatre that invites us to take a

glimpse into the future of an ancient art form."

"Visitations is a step towards a new theatrical nirvana. It jumps across platforms to tell an immersive, make-your-own-adventure story that is not only engaging, but also ultimately more entertaining."

PRAISE FOR

at

Bring the Future to Life

http://byologyc.com/shadowfall/

Zed.TO BYOLOGYC: shadowfall

Explore the ByoLogyc: Shadowfall Interactive Infographic: www.byologyc.com/shadowfall

“The Mission Business gave us a view not only into what we want from our new technologies, but why we want it. !It’s one thing to read a science fiction short story about the future or a comic book based on science fact that explores the human implications of science, but it’s very much another sensation when someone hands you a science fiction prototype and asks you to put it in your mouth. !That’s what imagining the future can do. It’s the role that science fiction prototyping can play in the design of the future, the design of all of our tomorrows.”

Brian David Johnson, Intel’s Futurist reviewing Shadowfall for Computer Magazine

The next evolution...Since ByoLogyc: Shadowfall, we have refocused our unique skills and tools on the creation of immersive and interactive future scenarios for corporate clients. !These bespoke living scenarios feature actors, rich multimedia designs, and branching decision-based narratives; providing leadership teams with a playful and game-like experience with which to test strategic plans for the future of their business.

Playful interaction leads to powerful innovation. Shared vision equals shared success.

Prepare for your future by experiencing it.

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