The Millennial Think Tank for Participants

The Millennial Think Tank ForParticipants

by ArCompany

Millennials are an influential bunch

1 |

Fancy talk = digital natives

Regular talk = a large amount of life spent online.

Younger Boomer

250

200

98

50

Millennial

Gen X

Other Boomer/Silent

Average number of Facebook friends. Source: http://www.pewsocialtrends.org/2014/03/07/millennials-in-adulthood/

Also important…

Estimates are that Millennials make up as much as a quarter of the population.

Gen Z

24%

Millennia

ls 24%

Boomers 24%

GEN X 16%

Greatest/Silent 12%

Source: http://www.nielsen.com/us/en/insights/reports/2014/millennials-breaking-the-myths.html

BecauseMillennials areonline so muchand technologyfor serving contentis advancing so rapidly, marketers / brands wantour attention.

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But narratives by both media outlets and brands around how we view / interact with the world are frequently overly simplistic…

“They require

constant validatio

n”

“Millennials are cheap, but

will spend unbelievable amounts of money to have the

latest technology”

“They are attached at the hip to their

parents”

“They don’ttake

direction from

superiors in a work

environment”

entitledprivilegednarcissistic

Basically, Millennials are labeled as:

At ArCompany, we decided it was time to let Millennials speak for themselves.

*our team includes both Millennials & Gen X who are sick of being talked at

What they value in media and brands

So, we started the Millennial Think Tank,a weekly on-air broadcast featuring:

A range of people in their late teens to early 30s

Conversations on perceptions of Millennials + what their overall priorities are

We heard directly from Millennials who were tired of the labels…

“I feel that I am going to be going into a world where nobody is going to take me seriously,

and people are going to look down on me

because I wasn’t lucky enough to be born a few years

earlier.”

Kiernan McGinnis

We also heard Millenial views on brand ethics and transparency…

“I would love to have corporations

be accountable for their actions, and often when I

have the ability to spend more money at an

ethical place I will.”

Samantha Estoesta

“Do what you can, when you can, when you have the extra dollar. I kind of approached things that way throughout my 20s, so even when I was in

college it was constantly there as the same idea:

where is my money going, as a vote, as a

reminder of what I want my country to be, what I want these companies to

be.”

Judy McCloskey

As the Think Tank progressed, we started talking about other things, too…

Brand ethics

Customer service

Debt Financial services

Higher education

Globalization Privacy Entrepreneurship

Being digital natives doesn’t just mean that Millennials are shaped by the technology, it also means shaping the technology itself,

and conversations about what matters / how that digital world is actually built.

The bottom line

If you want to debunk myths and ask tough questions of yourself and others then the Millennial Think Tank is for you.

How it actually works

We intro you to the format, send you topics & dates, you tell us which ones you want to participate in.

We host a weekly broadcast on Google Hangouts with 6-8 participants.

Afterwards, we’ll post a recap and do the social thing. You get to have a conversation that matters, and suggest topics that intrigue you.

Once you’re a regular, you’ll have the opportunity to participate in

private think tanks w/brands, and make some $.

For more info or if you’d like to participate, drop us a line

Amy Tobin a.tobin@arcompany.co

Joe Cardillo j.cardillo@arcompany.co

Want to know more?