The Longevity Economy The Emerging Market in Plain Sight.

The Longevity EconomyThe Emerging Market in Plain Sight

Jody HoltzmanSenior Vice President, Thought Leadership, AARP

Envision a National Economy

United StatesUnited Kingdom

ChinaMexico

BarbadosWherever

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Now, Envision a Healthy National Economy

New business formation

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Now, Envision a Healthy National Economy

Job creation

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Now, Envision a Healthy National Economy

Productivity growth

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Now, Envision a Healthy National Economy

Tax generation

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Now, Envision a Healthy National Economy

New ideas

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Now, Envision a Healthy National Economy

Disruption

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Now, Envision a Healthy National Economy

Innovation

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Now, Envision a Healthy National Economy

New business models

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Now, Envision a Healthy National Economy

Investment

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Now, Envision a Healthy National Economy

New markets

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Now, Envision a Healthy National Economy

New industries

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Now, Envision a Healthy National Economy

New economic value

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Now, Envision a Healthy National Economy

Demographic growth

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Now, Envision a Healthy National Economy

Value chains

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Now, Envision a Healthy National Economy

Supply chains

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Now, Envision a Healthy National Economy

Multiplier effects

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Now, Envision a Healthy National Economy

GDP growth

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Now, Envision a Healthy National Economy

Serving the needs, desires, and preferences of over 100 million people 50+

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That is the…

Longevity Economy!

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And, it is BIG!!

US Longevity Economy “GDP” = $7.1 trillion

Third largest in the WORLD!

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And, it is BIG!!

$3.1 trillion in Consumer spending

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And, it is BIG!!

Another $1.6 trillion in Health Care spending

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And, it is BIG!!

Twice as many startups created than by people in their 20s

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…and benefits people and families of all ages and generations

Generates almost 100 million jobs…

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…and benefits people and families of all ages and generations

$4.5 trillion in salary and wages

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…and benefits people and families of all ages and generations

$1.75 trillion in Federal and State & Local taxes

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So…

Why is this important??

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First…

Because it changes the narrative about longevity and aging

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And second…

From an economic standpoint, not only can we afford this growing number of older people

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Not only…

Are they NOT a drain on the economy

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But, rather…

They are a key driver of economic growth, innovation, and new value creation

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It is…

Only in Washington, DC that addressing the needs of over 100 million people is called an unaffordable cost

and financial burden

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But…

In the private sector and for entrepreneurs, addressing the needs of over 100 million people is

called an opportunity

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Mary Meeker said…

There is $36 trillion in market cap that is up for disruption

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Within the Longevity Economy…

Are large areas for innovation, disruption, and investment opportunity

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All…

In verticals where products and services are sub-optimal, consumers spend a lot but “make do,” while their needs, wants, and preferences go unmet

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For example…

TransportationTravel

Social MediaConsumer Electronics

RetailEducation

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And…

Health & Wellness

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Increasingly, the Longevity Economy…

Is being viewed as too big to ignore!

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Over 40…

Notable VCs, making multiple investments in the 50+ space

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jholtzman@aarp.org

Twitter: @jholtzman

More info: http://www.aarp.org/innovation50plus

THANK YOU!!