Mar 31, 2015
The Longevity EconomyThe Emerging Market in Plain Sight
Jody HoltzmanSenior Vice President, Thought Leadership, AARP
Envision a National Economy
United StatesUnited Kingdom
ChinaMexico
BarbadosWherever
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Now, Envision a Healthy National Economy
New business formation
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Now, Envision a Healthy National Economy
Job creation
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Now, Envision a Healthy National Economy
Productivity growth
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Now, Envision a Healthy National Economy
Tax generation
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Now, Envision a Healthy National Economy
New ideas
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Now, Envision a Healthy National Economy
Disruption
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Innovation
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Now, Envision a Healthy National Economy
New business models
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Now, Envision a Healthy National Economy
Investment
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Now, Envision a Healthy National Economy
New markets
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Now, Envision a Healthy National Economy
New industries
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Now, Envision a Healthy National Economy
New economic value
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Now, Envision a Healthy National Economy
Demographic growth
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Now, Envision a Healthy National Economy
Value chains
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Now, Envision a Healthy National Economy
Supply chains
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Now, Envision a Healthy National Economy
Multiplier effects
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Now, Envision a Healthy National Economy
GDP growth
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Now, Envision a Healthy National Economy
Serving the needs, desires, and preferences of over 100 million people 50+
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That is the…
Longevity Economy!
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And, it is BIG!!
US Longevity Economy “GDP” = $7.1 trillion
Third largest in the WORLD!
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And, it is BIG!!
$3.1 trillion in Consumer spending
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And, it is BIG!!
Another $1.6 trillion in Health Care spending
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And, it is BIG!!
Twice as many startups created than by people in their 20s
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…and benefits people and families of all ages and generations
Generates almost 100 million jobs…
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…and benefits people and families of all ages and generations
$4.5 trillion in salary and wages
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…and benefits people and families of all ages and generations
$1.75 trillion in Federal and State & Local taxes
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So…
Why is this important??
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First…
Because it changes the narrative about longevity and aging
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And second…
From an economic standpoint, not only can we afford this growing number of older people
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Not only…
Are they NOT a drain on the economy
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But, rather…
They are a key driver of economic growth, innovation, and new value creation
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It is…
Only in Washington, DC that addressing the needs of over 100 million people is called an unaffordable cost
and financial burden
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But…
In the private sector and for entrepreneurs, addressing the needs of over 100 million people is
called an opportunity
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Mary Meeker said…
There is $36 trillion in market cap that is up for disruption
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Within the Longevity Economy…
Are large areas for innovation, disruption, and investment opportunity
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All…
In verticals where products and services are sub-optimal, consumers spend a lot but “make do,” while their needs, wants, and preferences go unmet
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For example…
TransportationTravel
Social MediaConsumer Electronics
RetailEducation
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And…
Health & Wellness
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Increasingly, the Longevity Economy…
Is being viewed as too big to ignore!
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Over 40…
Notable VCs, making multiple investments in the 50+ space
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Twitter: @jholtzman
More info: http://www.aarp.org/innovation50plus
THANK YOU!!