The Local Celebrity Entrepreneur: Build and Grow Your Person Brand

Start and Grow Your PERSONAL BRAND

Ramon Ray, Editor, Smart Hustle Magazine

How Can I Stand Out?

How Can I Be Different In A Very Noisy Marketplace?

How Can I Be Memorable?

Who are you?

Who is Ramon?

4x Entrepreneur, Speaker and best selling author

That’

s Ram

on

Expert Witness to Congressional Small Business Committee

Tweet @ramonray

Why Personal Branding

Benefit To You?

Personal Branding Benefits…

• You as the “only” choice • Shield against price discounting• Barrier against clients going to competitors

What Is It?

Sustained fame (celebrity status) in your local market (geographically or professional category)

3 Principles of Personal Branding

Perception and RealityFans

Perception and RealityPerception

Perception and RealityFans

Perception and RealityPerceptionPerception and RealityFans

Perception and RealityNo Frills vs Frills

Four Personal Traits Vital For Personal Branding

Be Happy

Be Excited

Be Patient

Be Focused

Why Focus?• Niche Is Premium• Focus Is Cheaper• Targeting is Easier• Marketplace Can

Identify You Easier• Good brands have deep

focus

Personal Connections and Personal Branding

GET OUT IN YOUR COMMUNITY & NETWORK

Get out in your local community and industry community

Why Network?

• Meet New People• Make Key Partnerships• Serendipity is Amazing

Good Networking Tips• Listen to others• Have a giving heart• Find opportunities of

similarity• Be brief and connect

deeper later• Segment your

networking contents• Don’t be a networking

shark

CULTIVATE CIRCLES OF PERSONAL INFLUENCE

Who are the influencers in your business?

MARI SMITH AND RAMON RAY

Circles of Influence

• Everyone wants to boost their brands – even influencers

• They can help you boost your brand

• Name association – even a little bit - helps

The Personal BrandingTool Box

PERSONAL WEB SITE

CONTENT WEB SITE

SOCIAL ENGAGEMENT

Social Content is the Best Way For Small Businesses To Build Your Personal Brand

Social Content is MOST effective with ENGAGING content (photos, video campaigns, contests)

Analytics

RelevancyFrequency

Engagement

EMAIL NEWSLETTER MARKETINGOne to one connection with your fans and sponsors….

Email Newsletter Tips

• Great subject line• Great content• No spamming• Be consistent

PROMO “SIZZLE REEL” AND SHARING VIDEO

Video Tools

• Video Camera ($500)• Good tripod• Shotgun Microphone• XLR to Mini Jack Adapter• Modern Smartphone• Lighting• Video Editing Software

Video Hosting Platforms

• YouTube• Facebook• Snapchat• Google Hangouts• Vimeo• Blab• Periscope• Meerkat

2016 Is The Year of Video

• Brings YOU to life• Highest form of

engagement

QUALITY PICS AND IMAGES

Headshot by Jason Gardner – jasongardner.net

Focus on YOU.Look GOOD.Good Pics.No Babies.

4 Power Tools

PUBLISH A BOOKAdds credibility; media hook

PRODUCE AN EVENTHeadache, money losing, credibility, reach VIPs

MEDIA EXPOSURE

Credibility, massive brand boost

Media Exposure

• Start local• Get to know journalists• Don’t pitch – educate• Know what’s important

to them• Be there to HELP them • Share your expertise or

a good story

CREATE YOUR OWN REGULAR “SHOW”

Audio (Podcast), Video (Youtube)

DELEGATE AND GET HELP

Personal Branding Takes A Lot of Work

Why Delegate?

• Focus on what you do best• Get help with things you

don’t want to do• UpWork, Fiverr, 99 Designs

Start and Grow Your PERSONAL BRAND

Ramon Ray, Editor, Smart Hustle Magazine