The Last 100 Yards of Mobility: The Future of Mobile, Retail and Consumer Satisfaction
Post on 27-Jan-2015
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The Last 100 Yards of Mobility: The Future of Mobile, Retail and Consumer Satisfaction
Today: Hyper LocalAdvertisingJiWire
Moasis
PlaceIQ
Verve Mobile
Retailigence
OEM ServicesGeoloqi
Xtify
New In Store Services
Find out of stock item in another branch
In-App Purchases Connect with Inventory Showrooming on Steroids
Products in store or another nearby retailer
Instant price matching against online & offline retailers
New In Store Services• Capture of market research data
• Promotions for select products
• Mobile POS
• Offers consumers rewards as incentives to find products
• Private and instant sales for mobile app users
• Instant customer service
AnalyticsBig investment being made in store analytics
• Quri
• RetailNext
• Viewsy
• Walkbase
• FiveStars
• EuclidAnalytics
• iInside
• Iviutech
• Placed
• Prism Skylabs
Loyalty & RewardsA number of companies cropping up in this space
• LevelUp
• Margeta
• Shopkick
• Shoptext
• Swirl
• Belly
• Clutch
• KaChing!
Navigation and MapsIn store mapping/navigation via Google Maps/GPS, etc.
Starts with sections of stores - in place today
• Aisle 411
• Point Inside
• Indoo.rs
• Indoor Atlas
• Insiteo
• Lighthouse Signal
• Micello
• Navizon
Early TechnologiesAccess to a niche group of consumers: early adopters of mobile technologies• Scanning of barcodes on product
packaging
• NFC applications- Near Field Communication
• Bluetooth
Location TechiBeacon and other location technologies
• Could kill cash register and NFC
• DecaWave: chip ID’s location within 10 centimeters
• Estimote: BLE sensors
IoT and SensorsInternet of Things
• Next Generation sensors
• Lightweight
• Needing no batteries
• Powered by capturing radio signals
Shopping
Smart shopping lists
• Enriched by behavioral overlay (Amazon like)
• Combined with maps=efficient navigation
Bottom LineWin-Win for consumers and retailers
Less friction in shopping trip (easier navigation, save money & time)
Attract more customers, higher basket $$ potential
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