The Last 100 Yards of Mobility: The Future of Mobile, Retail and Consumer Satisfaction
The Last 100 Yards of Mobility: The Future of Mobile, Retail and Consumer Satisfaction
Jan 27, 2015
Forget geotargeting and geofencing. The dream of walking by Starbucks and getting a coupon delivered is already old fashioned. We are talking about a smart shopping experience, not unlike that facilitated by Amazon but in a real time real place environment. The technologies will assist in mapping out the most efficient store trip, suggesting options not on today's shopping list but suggestible from long term wish lists, previous shopping or previous browser behavior. The end result is a more efficient experience for the consumer, a higher basket value for the retailer and the achievement of a much talked about dream for local and mobile.
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The Last 100 Yards of Mobility: The Future of Mobile, Retail and Consumer Satisfaction
Today: Hyper LocalAdvertisingJiWire
Moasis
PlaceIQ
Verve Mobile
Retailigence
OEM ServicesGeoloqi
Xtify
New In Store Services
Find out of stock item in another branch
In-App Purchases Connect with Inventory Showrooming on Steroids
Products in store or another nearby retailer
Instant price matching against online & offline retailers
New In Store Services• Capture of market research data
• Promotions for select products
• Mobile POS
• Offers consumers rewards as incentives to find products
• Private and instant sales for mobile app users
• Instant customer service
AnalyticsBig investment being made in store analytics
• Quri
• RetailNext
• Viewsy
• Walkbase
• FiveStars
• EuclidAnalytics
• iInside
• Iviutech
• Placed
• Prism Skylabs
Loyalty & RewardsA number of companies cropping up in this space
• LevelUp
• Margeta
• Shopkick
• Shoptext
• Swirl
• Belly
• Clutch
• KaChing!
Navigation and MapsIn store mapping/navigation via Google Maps/GPS, etc.
Starts with sections of stores - in place today
• Aisle 411
• Point Inside
• Indoo.rs
• Indoor Atlas
• Insiteo
• Lighthouse Signal
• Micello
• Navizon
Early TechnologiesAccess to a niche group of consumers: early adopters of mobile technologies• Scanning of barcodes on product
packaging
• NFC applications- Near Field Communication
• Bluetooth
Location TechiBeacon and other location technologies
• Could kill cash register and NFC
• DecaWave: chip ID’s location within 10 centimeters
• Estimote: BLE sensors
IoT and SensorsInternet of Things
• Next Generation sensors
• Lightweight
• Needing no batteries
• Powered by capturing radio signals
Shopping
Smart shopping lists
• Enriched by behavioral overlay (Amazon like)
• Combined with maps=efficient navigation
Bottom LineWin-Win for consumers and retailers
Less friction in shopping trip (easier navigation, save money & time)
Attract more customers, higher basket $$ potential
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