The Intersection of Design and Entrepreneurial Thinking | Munjal Shah, Charles River Ventures

Design ThinkingDesign ThinkingYour Startup Idea

Design Thinking Says:Design Thinking Says:

Live the ProblemLive the Problem(Be a beginner again)(Be a beginner again)Create Lots of OptionsCreate Lots of OptionsRefine and executeRefine and execute

Startup Thinking SaysStartup Thinking Says

Launch a piece of crapLaunch a piece of crapDo it fast & CheapDo it fast & Cheap

Iterate, iterate, iterateIterate, iterate, iterateHope you get Instagram!Hope you get Instagram!

My JourneyMy JourneyUsing design thinking to not just find

my next company but the my mission for the next 10 years

Also used this methodology to help three companies

that I am on the board of.

One Day After Google Bought Like.comOne Day After Google Bought Like.comI had a Massive Chest Pain in 10K RaceI had a Massive Chest Pain in 10K Race

My Dad and Father-in-lawMy Dad and Father-in-law Cardiac IssuesCardiac Issues

Which Digital Health Which Digital Health Mission?Mission?

LaLab b ImImpoportrt

LaLab b ImImpoportrt

Step 1.0 : Live The ExperienceStep 1.0 : Live The ExperienceImmerse yourself in domainImmerse yourself in domain

Get fit yourself before you build Get fit yourself before you build an app to help othersan app to help others

30 9

119 80

105 74

42 48

Step 1.1 : Live The ExperienceStep 1.1 : Live The ExperienceBought and Used Every QS DeviceBought and Used Every QS Device

QS InsightsQS Insights

3 week abandonment3 week abandonmentno variance no usageno variance no usage

quantified us > quantified selfquantified us > quantified self

Step 1.2: Live The ExperienceStep 1.2: Live The ExperienceTried Almost Every Eating StrategyTried Almost Every Eating Strategy

Dieting insightsDieting insights

95% of all weight loss95% of all weight loss

28 good decisions vs 4 28 good decisions vs 4

Varying each day keyVarying each day key

Exclusion Diets easier thanExclusion Diets easier thanCounting but Most is CountingCounting but Most is Counting

Step 1.3: Live The ExperienceStep 1.3: Live The ExperienceTried many exercise strategiesTried many exercise strategies

Exercise insightsExercise insights

Cross training keyCross training keyVery high intensity > long timeVery high intensity > long time

Strength better than cardioStrength better than cardioCrossfit injury proneCrossfit injury prone

Step 2.0 : Primary LearningStep 2.0 : Primary LearningBe a beginner againBe a beginner again

Step 2.1 Primary LearningStep 2.1 Primary LearningEndocrinology ClassesEndocrinology Classes

Step 2.2 Primary LearningStep 2.2 Primary LearningReviewed 742 journal articlesReviewed 742 journal articles

Step 2.3 Primary LearningStep 2.3 Primary LearningBig data analysis of 12 years of CDC dataBig data analysis of 12 years of CDC data

CDC insightsCDC insights

PVC Pipe = skinny ;-)PVC Pipe = skinny ;-)Norms set for white (Vitamin D)Norms set for white (Vitamin D)

Indian less lean, Black moreIndian less lean, Black moreDiet soda > Body fat %Diet soda > Body fat %

Metabolically fit by ageMetabolically fit by age18-24 25-34 35-44 45-54 55-64

51%(11M)

39%(15M)

30%(12M)

16%(7M)

7%(2M)

Step 2.4 Primary LearningStep 2.4 Primary LearningSurveyed 12,500 Consumers - US WideSurveyed 12,500 Consumers - US Wide

Willpower EatingWillpower Eating

Willpower ExerciseWillpower Exercise

Willpower Decreased MostWillpower Decreased Most(Over the years)(Over the years)

Step 3.0 : Create Lots of OptionsStep 3.0 : Create Lots of Options

Step 3.1 : Do It In a Breadth First WayStep 3.1 : Do It In a Breadth First Way

Need

Market

Team

Comp

etc

Idea 1

Need

Market

Team

Comp

etc

Idea 2

Need

Market

Team

Comp

etc

Idea 3

Need

Market

Team

Comp

etc

Idea 4

Need

Market

Team

Comp

etc

Idea 5

Do this

Not

thi

s

Some Broad Ideas Some Broad Ideas (Not Chosen)(Not Chosen)

Test all fresh food for metabolitesTest all fresh food for metabolites& Contaminants& Contaminants

5% of Healthcare patients are 50% of5% of Healthcare patients are 50% ofcosts - mostly multi-chronic - what to do?costs - mostly multi-chronic - what to do?

What if all Vegetables were free?What if all Vegetables were free?

Super Human Hearing (Focused)Super Human Hearing (Focused)

Step 3.2 : Create Ideas Around Demo-graphic Step 3.2 : Create Ideas Around Demo-graphic + Psychographic Combos+ Psychographic Combos

Single MomsIron PumpingBaby Boomers

Skinny Fat

Step 3.3 : Come up with Generative and Step 3.3 : Come up with Generative and Adaptive ideasAdaptive ideas

GenerativeCan’t Survey to

AdaptiveCan Survey to

Step 4.0 : How to PickStep 4.0 : How to Pick

?

Step 4.1 : Biggest Idea with smallest Step 4.1 : Biggest Idea with smallest beach headbeach head

Mining Asteroids Mining ConstructionDebris

Why Does This Matter?Why Does This Matter?

I know tech and that is the industry i am I know tech and that is the industry i am already in.already in.

Are you sure you are in tech?Are you sure you are in tech?

If you are not in Kansas If you are not in Kansas anymoreanymore

Use Design ThinkingUse Design Thinking

twitter: @munjalshahtwitter: @munjalshah

grow2013@munjal.comgrow2013@munjal.com