1 Page Hartmann Ventures Introduction to Design Thinking.
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What is Design Thinking?Design Thinking is a human centred, systematic approach to radical innovation
at the intersection of business, technology and people.
Blending these three components grounds a business-building experience, and keeping
these goals balanced is critical to creating benefits to all stakeholders involved.
Do they love it?
Is it scalable? Is it profitable?
Human Values
Organizational Behaviour
Design & Interactivity
Manufacturing
TechnologyEngineering
Technical
Workability
Economic
Vitality
Customer
Appetite
Human-Centered
Innovation
EmotionalInnovation
FunctionalInnovation
ProcessInnovation
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Determine Explore Distil/ideateDefine Evaluate
• Design brief• Focal question• The five whys• Laddering• Analogous
situations
• Assume a beginner’s mindset
• Observation techniques
• Stakeholder maps• User Journey• Personas• Extreme Users• Contextual inquiry
• Capture findings• Affinity clustering• 2x2 matrix &
SWOT• Empathy maps
• Brainstorming• Bodystorming• Impose
constraints• “I like. I wish.
What if?”• Low fidelity
prototypes• Storyboards• Staging
• Decision tree• Business Model
Canvas
Identify
• Hypothesis building
Design Thinking ToolkitEach stage of the Design Thinking process has an underlying toolkit
that helps to address the right questions to the right stakeholders at the right time.
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Show, don’t tell
Communicate your vision in a meaningful way by creating an experience, use illustrative visuals, tell a good story.
Craft clarity
Produce a coherent vision out of messy problems. Frame it in a way to inspire others and to fuel ideation.
Radical collaboration
Bring together innovators with varied backgrounds/ viewpoints. Breakthrough insights and solutions emerge from the diversity
Be mindful of the process
Know where you are in the design process, decide what tools to use, and remember what your goals are.
Embrace experimentation
Prototyping is not just a way to validate an idea,it is an integral part of the innovation process. We build to think and learn.
Focus on human values
Empathy for the people you are designing foris critical
Design Thinking PrinciplesIn order to make Design Thinking successful, it should follow six core principles.
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Creative toolbox
Enhancing innovation
capabilities of employees
by building innovation
skills and applying creativity
tools
Innovation culture
Changing the company’s
culture into an innovation
culture through targeted
organisational development
and training of innovation skills
Competitive strategy
Strengthen the company’s
competitive position by
targeting strategic “innovation
areas” with designated Design
Thinking projects that are led
internally.
Design thinking
as competitive strategy
Design thinking
as innovation culture
Design thinking
as customer-oriented mindset
Design thinking
as toolboxStr
ate
gic
fo
cu
s
Scope of development
Ex
tern
al
Inte
rna
l
Individual
development
Organizational
development
Customer mindset
Shifting from technology
or functional orientation
towards customer orientation
by changing people’s attitudes
and behaviours in daily
business and projects.
Strategic ObjectivesThere are four strategic objectives of companies engaging in Design Thinking.
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Theo
ry
Design Space Exploration Prototyping Pitch
DevelopmentFindings Presentation
Prototype Presentation Presentation
Design Thinking Methodology
Workshop Setup
Use Case Introduction
Intro to Prototyping
Intro to Sales Pitch
Intro to Ideation
Wrap up
9:00 10:00 11:00 12:00 13:00 14:00 15:00 16:00
Crea
tion
Stakeholder Map Persona Customer
journey Ideation Prototyping Pitch
Workshop AgendaLet’s discuss design thinking and explore it together throughout the day.
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Contact UsWe’d love to work with you.
hartmannventures.com
+41 78 707 76 69
linkedin.com/company/hartmann-ventures
Neue Fossertstrasse 5, CH-8952 Schlieren, Switzerland