The Importance Of Online Marketing

Chi-chi EkweozorManaging DirectorRealFresh.TV Ltd

www.realfresh.tv

chichi@realfresh.tv

The Importance of Online Marketing

• A Little Bit About Me

• Why The Digital Trend

• Case Studies & Examples

• Beginner’s Guide to Social Media

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We Will Cover

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A Little Bit About Me

• Engineering background• Created Europe’s 1st live music

video podcast

• Short listed for Channel 4's

4Talent 2008 Awards

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A Brief History

Real Fresh TV

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Social Media Strategy & Training Multi-Platform Marketing Facebook App Development

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Clients

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• A Little Bit About Me

• Why The Digital Trend

• Case Studies & Examples

• Beginner’s Guide to Social Media

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We Will Cover

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Once upon a time…

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There was only one way to market…

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Along came broadband Internet...

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And an incredible shift started to take place…

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Institutional Control

ConsumerControl

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The truth is…

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The future will only magnify this trend.

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The Lesson For Film Makers?

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Use the Internet

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It is (mostly) free

• A Little Bit About Me

• Why The Digital Trend

• Case Studies & Examples

• Beginner’s Guide to Social Media

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We Will Cover

• Interactive soap opera on Bebo

• Two 3-minute episodes a week

• 2 million views in February

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Chelsey: OMG!

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Chelsey: OMG!

http://www.bebo.com/chelsey-omg

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Our Man Inside

http://ourmaninside.com/

• One Man Media Machine

• Blog, Twitter, Videos, Photos

• Now paid to do just that

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Our Man Inside

• Nottingham-based doll maker

• Blog, Photos

• Dolls now bought by US Gallerywww.realfresh.tv

Gillian Lee Smith

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Gillian Lee Smith

http://gilflingsdesigns.typepad.com/gilflings_designs/

• Broadcaster & national treasure

• Blog, Twitter, Photos, Videos

• 2nd only to Barack Obamawww.realfresh.tv

Stephen Fry

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Stephen Fry

http://www.stephenfry.com/

• First UK Restaurant on Twitter

• Blog, Twitter, Photos, Videos

• All this got them on the BBC

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Sweet Mandarin

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Sweet Mandarin

http://www.sweetmandarin.com/

• A Little Bit About Me

• Why The Digital Trend

• Case Studies & Examples

• Beginner’s Guide to Social Media

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We Will Cover

A Beginner’s Guide To Social Media

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Social Media....?

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This is...a beginner’s guide to... all that?

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“I Want Me Mum!”

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Hang on, it’s actually...

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Simple as...

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That’s right, A... B... C...

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A: About You

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A: About You

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Decide what you want to project Decide what you aim to achieve Make your bio/profile ‘about you’

B: Blog... later

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B: Blog... later

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Start by checking out other blogs Micro-blog first – try Twitter? Decide on a theme for first month

C: Communicate

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Comments build community Regularly ask for comments Reward... appropriately

C: Communicate

Now for the numbers...

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As in...1...2...3...

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1: 1st Listen (then converse)

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2: “2” Do List (Make one)

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3: 3 Things You Must Avoid

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• Lying Do your research

• Stealing Give credit where credit is due

• Hair pulling Your blog/Twitter profile is

a weapon

Getting Started:

Free blogging tools – wordpress.com

blogger.com

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Using Social Media

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Embrace Web Video:

Free video platforms – YouTube.com

Vimeo.com

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Using Social Media

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http://www.youtube.com/watch?v=b5AWQ5aBjgE

Make An Impression

A Quote from Twitter:

“The illiterate of the 21st century will not be those who cannot read & write, but those who cannot learn, unlearn and relearn” - Alvin Toffler

posted by:@boris (http://twitter.com/boris)

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The End.

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Thank You!http://twitter.com/realfreshtv@realfreshtv

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Credits

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Beginnerhttp://www.flickr.com/photos/tphoangviet/1028692511/

Social Mediahttp://kristinaeichorn.files.wordpress.com/2008/08/social-media.jpg

I'm an absolute beginnerhttp://www.flickr.com/photos/horselatitudes/2973095769/

ABC_Godfrey_Crosby_Comohttp://www.flickr.com/photos/22195069@N03/2404378946/

i'll be your whatever you wanthttp://www.flickr.com/photos/theoperamafia/2424626206/

Megaphonehttp://www.flickr.com/photos/lukedaduke/482643891/

The Computer Demands A Bloghttp://www.toothpastefordinner.com/032007/the-computer-demands-a-blog.gif

Church Times Bloghttp://www.churchtimes.co.uk/52385

Who's The Dick Writing Comments On My Bloghttp://www.flickr.com/photos/laughingsquid/108474388/Scott Beale / Laughing Squid

Credits

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Color Addicthttp://www.flickr.com/photos/rideracelive/2993433094/

032/365 "Are You Listening?"http://www.flickr.com/photos/elgraceann/2769081919/

The Hand Work Press Logohttp://www.flickr.com/photos/mattborghi/339965705/

Free to dancehttp://www-tc.pbs.org/wnet/freetodance/images/free_dance_mainpic.gif

How To Fold A T-Shirt (English)http://www.videojug.com/film/how-to-fold-a-t-shirt-in-2-seconds-explained

Genie out of bottle – http://deutsch.istockphoto.com/file_closeup/?id=977005&refnum=605526

Social Media –http://www.dallaswebservices.com/images/blog_images/social-media.jpghttp://www.popgadget.net/images/charlottetangye_footprint.jpg

Credits

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Multi-Platform Marketing – http://gregverdino.typepad.com/greg_verdinos_blog/2007/09/yall-know-that-.html

Contagious:http://www.levidepoches.fr/

Open Up:http://www.dallaswebservices.com/images/blog_images/social-media.jpg

Cat watching Cat –http://www.flickr.com/photos/cloudzilla/50257242/

Credits

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Links to Social Networking Sites on Slide #39

Digg - Social News - http://digg.com

Flickr - Photo Sharing - http://flickr.com

Twitter - Micro-blogging - http://twitter.com

YouTube - Video sharing - http://youtube.com

Upcoming - Event sharing - http://upcoming.org

Last.fm - Social Music Sharing - http://last.fm

Delicious - Social Bookmarking - http://delicious.com

MySpace - Social Networking - http://myspace.com

Technorati - Blog search & Networking - http://technorati.com

Jaiku - Micro-blogging - http://jaiku.com

Facebook - Social Networking - http://facebook.com

MyBlogLog - Social Networking for Blogs - http://mybloglog.com

Slideshare - Sharing PowerPoint Slides - http://slideshare.com