The Game of Collaboration

The Game of

Collaboration

Roan Yong

Why Collaborate

How gamification can help

Why Collaboration Fails

1 2 3

Why Collaborate

How gamification can help

Why Collaboration Fails

1 2 3

Why Collaborate?

10,000 hours

I Need To

GROW

People

Greater Result!

Innovation

Merge Ideas / Expertise

Collaboration

Productivity

Why Collaborate

How gamification can help

Why Collaboration Fails

1 2 3

Distorted sense of Altruism + Socialism

Shared Purpose can overcome self-interest

Being Leaderless

Distorted sense of Altruism + Socialism

Shared Purpose can overcome self-interest

Being Leaderless

Altruism + Socialism

Personal sacrifice to benefit others

Everyone receives equal rewards / recognition

People who are motivated by altruism are rare

People will kick-out liabilities!

not to help the weak

But to make themselves strong

People

Greater Result!

You keep & reward incompetent people in the collaboration

Distorted sense of Altruism + Socialism

Shared Purpose can overcome self-interest

Being Leaderless

Shared Purpose is a starting point

“How to do it collectively”

But not sufficient

A damn good starting point

You expect self-interest to “disappear” – because of shared purpose

Distorted sense of Altruism + Socialism

Shared Purpose can overcome self-interest

Being Leaderless

What do they want?

Image ©Long Island Rose in Flickr

Image ©Phil King (Man Alive!) in Flickr

What do they want?

sending mixed messages

raises awareness but

doesn’t solve the problem

but not yet a collaboration

Is a collective action

Active Members

9%

Tribal Leaders

1%

Lurkers

90%

Collective action

Collaboration

Connect “the most passionate” people

(Tribal leaders)

You don’t connect the “tribal leaders” within the collaborative community

Image ©creatrixtiara in Flickr

Incompetent people are in it

Tribal leaders aren’t connecting

Self-interest is not managed

FAIL

Collaboration: Why, Who, What

How gamification can help

Why Collaboration Fails

1 2 3

Gamification?

Gamification is the use of game design techniques and mechanics to solve problems and engage audiences.

Fun. Addictive.

Achieving goals

INJECT CAPITALISM

Personal Mastery

Earn Incentives

Visible progress

Attract the right people

Motivate tribal leaders to connect

Fair Reward based on contribution

Visibility on collaborative task

Fair incentives based on contribution

Visibility on collaborators

Makes sense because

You collaborate with strong gamers to win

Collaboration is a second nature to gamers

The quests are visible

Strengths and weaknesses are shown

Allows you to build reputation

Leaders will emerge naturally

Everyone gets fair reward

Dude…let me tell you: Gamification is real!!

Task Autonomy

Social Validation

Reputation System

Expertise Search

Task Autonomy

Social Validation

Expertise Search

Visibility on collaborative task

Visibility on collaborators

Reputation system

Contribute based on skills / interests

More companies are gamifying collaboration!

Image ©Tom Edwards from imediaconnection

@roanyong

roan.yong

roan julius indra

roan_yong@yahoo.com

www. roanyong.com

bit.ly/sociacol

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