The Future of Marketing (Told by You) #futuremktg

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The Future of Marketing(Told by You)

@SamMelnickIDC CMO Advisory Service

As analysts, we get asked about the Future of Marketing…

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… And we work hard to make sure we have

pretty darn good

answers…

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…But sometimes we need a bit of help from our friends…

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…So, we asked you (senior marketers)

to compose a tweet about the future of marketing…

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…And here’s what you had to say…

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“Digital marketing gives you the ability to target your message to

a segment of one”

@ValaAfshar (Vala Afshar) CMO - @ExtremeNetworks

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“Techies and data

geeks take over the

marketing department

. It is no longer

about the 4 Ps.”

Kristen Petersen, Director Demand Center Marketing

Ops - @F5Networks

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“Digital marketing is not what it's about. It's

about marketing in the digital

age”

@Nickpanayi (Nick Panayi), Director, Global Brand & Digital Marketing

- @CSC

“The buyer is

in charge, the brand owes them a story and a surprise”

Duane Schulz, VP Corporate Marketing

- @XeroxCorp

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“Renting attention is easy.

The future of marketing will belong to brands who invest time & brain power into earning customers' attention.”

@Mvolpe (Mike Volpe), CMO

- @Hubspot

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“TraditionalDigital.

SilosConverged.

OutboundInbound.

Art&CopyCode&Data.

RigidAgile.

AgencyIn-House”

CommunicationsExperiences.

@chiefmartec (Scott Brinker), CTO

- @IonInteractive

“Marketing: Still about helping

customers meet their needs”

@gregestes5 (Greg Estes), VP Marketing - @NVIDIA

“Have you invested in Data Science in 2014? Because you will #marketingprediction”

@kaykas (Jascha Kaykas-Wolff), CMO

- @BitTorrent

“What you are doing today is not good enough for tomorrow.”Rich Goldman, VP of Corporate

Marketing & Strategic Alliances - @Synopsys

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“Not sure what's next in

marketing?

Try, measure, make mistakes, use insights to

guide the future #marketingoperation

s”@MayerBecker (Mayer Becker), Head of Global Marketing Operations - @NCRCorporation

“Simplicity is the key!!!”

Thimaya Subaiya, Sr. Director Marketing Strategy – @salesforce

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“Give the buyer what they want, when they need it. Everything else is noise”

@mtihista (Maia Tihista), Sr Director Global Marketing – @flexerasoftware

“#TotallyDigitalizedExperience”

Alexander Erofeev, CMO - @kaspersky

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“Drink a little inbound

marketing kool aid, but follow it with

a well-balanced ABM

meal. You‘ll thank me

later”

@jwhatcott (Jeff Whatcott), CMO

- @Brightcove

“The future of marketing is now. Everything we wished to know about

customers, we do…

…the challenge? leveraging at scale.”

@Pam_Boiros (Pam Boiros), VP Corporate Marketing - @Skillsoft

“The future of marketing will

be built by creating

Seamless Experiences through a

unified view of the customer”

@LaurenV (Lauren Vaccarello), VP Marketing

- @AdRoll

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“The future of marketing is convenient and personal for the buyer and predictive for the

marketer”

@HeidiBullock (Heidi Bullock), Sr Director Marketing

- Marketo

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“Marketing will own the

buyer's journey.

Sales will manage the transaction.

”

Jeff Thayer, VP Marketing Operations

- @InformaticaCorp

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“The business of Marketing

is a science...…

delivered as an art”

@danielcfng (Daniel Ng), Sr Director of Marketing – @CommVault

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“#Customer Obsession is

king”@JeffMMorris (Jeff Morris),

VP Product Marketing - @gooddata

© IDC Visit us at IDC.com and follow us on Twitter: @IDC IDC Confidential 27

“You market to people.Figure out how to help them and

they will come”

@LindaHecht (Linda Hecht), CMO - ESRI

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#FutureMKTNG

@SamMelnick

What is your vision of the future of marketing?

Join the conversation on Twitter:

Thank You!