The Future of Marketing

Marketing is a MindsetBernie Borges

December 8, 2009

Marketing History Lesson

1950 to 2000

Old Marketing Doesn’t Work Anymorehttp://www.youtube.com/watch?v=heSudg-tfIk

Consumer Trust is Down: Surprised?http://www.edelman.com/trust/2009/

In a Transition

1990 to 2000 2000 to 2009

Marketing 1.0 vs. Marketing 2.0

Outbound Marketing Inbound Marketing

Buyers Don’t Have to Tolerate It

But…..

Some marketers don’t get it….

Stories Worth Telling

New Marketing: Ford Motor Co.

New Marketing: Ford Motor Co.

New Marketing: Ford Motor Co.

New Marketing: Ford Motor Co.

New Marketing: Ford Motor Co.

New Marketing: RedBull.

New Marketing: RedBull.

New Marketing: Virgin America.

New Marketing: Guinness

Stats You Can’t Ignore

http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report

http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report

http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report

How do Marketers Make the Transition?

Marketing 2.0 Mindset

Think Like a Publisher

Focus on Relationships

Think Like a (Marketing) Publisher!

Think Content!– Blogs– Newsletters– Contests– e-books– Podcasts– Videos– Photos– Presentations

The Three E’s

Create & Spread Your Content

Engage Influential People

Content = Trust, Relationships, Profit

Get Found on the Web

Getting Found is Broader Now

Getting Found is Broader Now

Getting Found is Broader Now

Getting Found is Broader Now

Getting Found is Broader Now

Marketing 2.0 Mindset

Publisher Stories Worth Telling

Results in Motion

Content Marketing Strategy

Facebook Slideshows

Twitter Newsletter

Blogs Forum

Share Buttons

Objectives

Drive traffic to website

Increase brand awareness

Build relationships and boost brand loyalty

Results in Motion

Results in Motion

Results in Motion

Results in Motion

Results in Motion

Results in Motion

Results in Motion

Results in Motion

Results in Motion

Results in Motion

Results in Motion

How Do You Measure Results?

Measuring Results in Motion

Traffic

Buzz

Links

Followers

Subscribers

Measuring Results in Motion

Traffic

Buzz

Links

Followers

Subscribers

I used to love this little magazine..why did I ever get away from it?

Measuring Results in Motion

Traffic

Buzz

Links

Followers

Subscribers Links from Facebook, Twitter, etc.

Measuring Results in Motion

Traffic

Buzz

Links

Followers

Subscribers 0 to 965 followers in 11 months

Measuring Results

Measuring Results

Measuring Results

What Do You Do Next?

Research

Listen

Engage

Become Content Thinkers

Be Human

Try Stuff

Measure

Don’t Ignore Marketing 2.0

Bernie Borges: CEO, Find and Convert

Email: bernie@findandconvert.com

Blog: http://www.findandconvert.com/blog/

Twitter: http://twitter.com/berniebay

LinkedIn: http://linkedin.com/in/bernieborges

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Book: http://budurl.com/marketing20amazon

Video Channel: http://www.youtube.com/user/bernbaybb

Bernie’s Webinar Offer

30 Minute Phone Consult

http://www.findandconvert.com/contact-us.html/

60 Minute Phone Consult

Purchase 10 Books

Proof of purchase from: http://budurl.com/marketing20

Image CreditsAll of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.

Source CreditsThe following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners.

Proctor & Gamble

Red Bull

Redditt

Samepoint

Scott Monty

Slideshare

SocialMention

StumbleUpon

Twitter

Uniqlo

Vimeo

Virgin America

Wikipedia

Yahoo

YouTube

Bing

Canadian House & Home

Coca Cola

Digg

Edelman

Facebook

Find and Convert

Flickr

Ford Motor Company

Google

Guinness

Homemaker’s Magazine

HubSpot

Kosmix

LinkedIn

MSN