The Future of Marketing
Jan 18, 2015
The future of marketing is here. Publishers need to publish content that engages their community. Content should deliver on the three E's: educate, enlighten, entertain.
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Transcript
Marketing is a MindsetBernie Borges
December 8, 2009
Marketing History Lesson
1950 to 2000
Old Marketing Doesn’t Work Anymorehttp://www.youtube.com/watch?v=heSudg-tfIk
Consumer Trust is Down: Surprised?http://www.edelman.com/trust/2009/
In a Transition
1990 to 2000 2000 to 2009
Marketing 1.0 vs. Marketing 2.0
Outbound Marketing Inbound Marketing
Buyers Don’t Have to Tolerate It
But…..
Some marketers don’t get it….
Stories Worth Telling
New Marketing: Ford Motor Co.
New Marketing: Ford Motor Co.
New Marketing: Ford Motor Co.
New Marketing: Ford Motor Co.
New Marketing: Ford Motor Co.
New Marketing: RedBull.
New Marketing: RedBull.
New Marketing: Virgin America.
New Marketing: Guinness
Stats You Can’t Ignore
http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report
http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report
http://www.slideshare.net/IN2marcom/feed-the-2009-razorfish-digital-brand-experience-report
How do Marketers Make the Transition?
Marketing 2.0 Mindset
Think Like a Publisher
Focus on Relationships
Think Like a (Marketing) Publisher!
Think Content!– Blogs– Newsletters– Contests– e-books– Podcasts– Videos– Photos– Presentations
The Three E’s
Create & Spread Your Content
Engage Influential People
Content = Trust, Relationships, Profit
Get Found on the Web
Getting Found is Broader Now
Getting Found is Broader Now
Getting Found is Broader Now
Getting Found is Broader Now
Getting Found is Broader Now
Marketing 2.0 Mindset
Publisher Stories Worth Telling
Results in Motion
Content Marketing Strategy
Facebook Slideshows
Twitter Newsletter
Blogs Forum
Share Buttons
Objectives
Drive traffic to website
Increase brand awareness
Build relationships and boost brand loyalty
Results in Motion
Results in Motion
Results in Motion
Results in Motion
Results in Motion
Results in Motion
Results in Motion
Results in Motion
Results in Motion
Results in Motion
Results in Motion
How Do You Measure Results?
Measuring Results in Motion
Traffic
Buzz
Links
Followers
Subscribers
Measuring Results in Motion
Traffic
Buzz
Links
Followers
Subscribers
I used to love this little magazine..why did I ever get away from it?
Measuring Results in Motion
Traffic
Buzz
Links
Followers
Subscribers Links from Facebook, Twitter, etc.
Measuring Results in Motion
Traffic
Buzz
Links
Followers
Subscribers 0 to 965 followers in 11 months
Measuring Results
Measuring Results
Measuring Results
What Do You Do Next?
Research
Listen
Engage
Become Content Thinkers
Be Human
Try Stuff
Measure
Don’t Ignore Marketing 2.0
Bernie Borges: CEO, Find and Convert
Email: [email protected]
Blog: http://www.findandconvert.com/blog/
Twitter: http://twitter.com/berniebay
LinkedIn: http://linkedin.com/in/bernieborges
Facebook Fan Page: http://companies.to/findandconvert
Book: http://budurl.com/marketing20amazon
Video Channel: http://www.youtube.com/user/bernbaybb
Bernie’s Webinar Offer
30 Minute Phone Consult
http://www.findandconvert.com/contact-us.html/
60 Minute Phone Consult
Purchase 10 Books
Proof of purchase from: http://budurl.com/marketing20
Image CreditsAll of the images below were captured from each company’s website. Each logo is copyrighted or trademarked by the respective company.
Source CreditsThe following people, companies and logos used in this presentation are the sole copyrighted property of their respective owners.
Proctor & Gamble
Red Bull
Redditt
Samepoint
Scott Monty
Slideshare
SocialMention
StumbleUpon
Uniqlo
Vimeo
Virgin America
Wikipedia
Yahoo
YouTube
Bing
Canadian House & Home
Coca Cola
Digg
Edelman
Find and Convert
Flickr
Ford Motor Company
Guinness
Homemaker’s Magazine
HubSpot
Kosmix
MSN
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