The Future of BETTERMENT - Health, Fitness & Wellbeing Trends for 2016 and beyond
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GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
A P R I L 2 0 1 6
G L O B A L T R E N D B R I E F I N G
THE FUTURE OF BETTERMENTSix trends shaping the evolution of health and wellness in 2016 and beyond!
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Health and wellbeing in 2016: a constant stream of new apps, connected devices,
eating fads, wannabe lifestyle movements, and more.
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Health and wellness WILL only become a more important part of how
consumers live their lives in the coming years. Why? Keep reading…
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Once in a lifetime has become another Saturday afternoon.
That's the Experience Economy for you ;)
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
This isn't about visiting the doctor.
It's about health as self-enrichment. Health as achievement.
Health as STATUS.
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
1. AMBIENT WELLNESS
2. CALIBRATED HEALTH
3. VIRTUAL ACTUALIZATION
4. IMPACT INDICATORS
5. DISTRIBUTED DIAGNOSIS
6. POST-DEMOGRAPHIC BETTERMENT
Six trends defining the future of BETTERMENT.
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
AMBIENT WELLNESSHealth boosting features – embedded into
the environment.
N U M B E R O N E
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
W H Y N O W ?
Everybody wants to be healthy.
Ain't nobody who wants to go for a run, eat salad and get
a good night's sleep* ;)
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Fewer than 3% of Americans meet the basic criteria for a healthy lifestyle,
which include regular exercise and not smoking.
M A Y O C L I N I C , M A R C H 2 0 1 6
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Café chain helps boost energy levels with daylight lamps
AMBIENT WELLNESS FEATURED INNOVATIONS
Starbucks & Philips
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Pods bring meditation to public spaces
AMBIENT WELLNESS FEATURED INNOVATIONS
Headspace
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Candy brand’s billboard offers free massages
AMBIENT WELLNESS FEATURED INNOVATIONS
Kit-Kat
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Passenger plane interior designed to combat jet lag
AMBIENT WELLNESS FEATURED INNOVATIONS
Qatar Airways
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Want to deliver your own slice of AMBIENT WELLNESS?
N E X T
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
CALIBRATED HEALTHGet ready for the age of individualization when
it comes to health and wellness.
N U M B E R T W O
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
True genetic personalization grows ever closer, but the
expectations it is helping to create are already here.
W H Y N O W ?
Where is my DNA-personalized salad?
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Genetic tech startup 23andme now has FDA approval to provide health information based on DNA analysis of a saliva sample.
S I G N O F T H E T I M E S
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Salad restaurant lets patrons choose personal mix of ingredients
CALIBRATED HEALTH FEATURED INNOVATIONS
Vita Mojo
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
App lets users design a wellness-promoting daily schedule
CALIBRATED HEALTH FEATURED INNOVATIONS
Design My Day
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
3D-printed insoles are customized via smartphone pictures of wearer's feet
CALIBRATED HEALTH FEATURED INNOVATIONS
Wiivv Insoles
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Service analyzes gut bacteria
CALIBRATED HEALTH FEATURED INNOVATIONS
uBiome
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Platform to accelerate development of personalized medicine
CALIBRATED HEALTH FEATURED INNOVATIONS
Food and Drug Administration
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
How can you help customers manage their health by CALIBRATING what you offer?
N E X T
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
VIRTUAL ACTUALIZATIONVirtual realities, real (physical, cognitive, emotional)
improvements.
N U M B E R T H R E E
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
W H Y N O W ?
Digital tech hasn't turned us into superhumans.
Yet ;)
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Consumer spending on VR will increase from USD 108 million in 2014 to
USD 22 billion in 2020.
T R A C T I C A , J U L Y 2 0 1 5
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Exercise bike facilitates VR workouts
VIRTUAL ACTUALIZATION FEATURED INNOVATIONS
VirZoom
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
VR experiences help participants face real-life fears
SamsungVIRTUAL ACTUALIZATION FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
VR brain training games improve cognitive abilities
CerevrumVIRTUAL ACTUALIZATION FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
VR experiences make users more resilient in a natural disaster
Aichi University of Technology
VIRTUAL ACTUALIZATION FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
A zillion brands will ride the VR wave in 2016. How can your VR campaign help make people better?
N E X T
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
IMPACT INDICATORSInstant and useful real-time feedback on health
and wellness impacts.
N U M B E R F O U R
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
W H Y N O W ?
Any feedback?
Consumers primed on the quantified self know that more information can play a crucial
role in MOTIVATION.
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
UV-sensitive doll highlights the danger of sun exposure
Nivea BrazilIMPACT INDICATORS FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Lightweight UV patch monitors sun exposure
La Roche-PosayIMPACT INDICATORS FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Toothbrush uses location-tracking technology to provide real-time feedback
Oral-BIMPACT INDICATORS FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
App lets users track body changes via selfies
ProgressIMPACT INDICATORS FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Smart mirror helps gym-goers improve their form
SmartSpotIMPACT INDICATORS FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
A challenge for your team's next innovation meeting: what are the health impacts of our offering?
N E X T
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
DISTRIBUTED DIAGNOSIS
New, innovative and seamless ways to access health and wellness services.
N U M B E R F I V E
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Traditional health services and processes are
becoming available via innovative new channels.
Please bite here for an appointment.
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
70% of people say they'd rather have a virtual consultation than an office visit to
obtain a doctor's prescription.
A M E R I C A N W E L L T E L E H E A L T H C O N S U M E R S U R V E Y 2 0 1 5
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Eating an apple sets up free dental consultation
Matsumoto Apple Association
DISTRIBUTED DIAGNOSIS FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Hearing test via smartphone
VodacomDISTRIBUTED DIAGNOSIS FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Bus handles measure key health metrics
YiliDISTRIBUTED DIAGNOSIS FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
How can you use new information about consumers to be there when they need you?
N E X T
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
POST-DEMOGRAPHIC HEALTH
Throw out old thinking and embrace POST-DEMOGRAPHIC diversity!
N U M B E R S I X
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
A big idea to end on ;)
Time for a new health and wellness paradigm.
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
The popular #liftlikeagirl hashtag was inspired by a February 2015 video by the women's weightlifting team at Oxford University.
S I G N O F T H E T I M E S
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Stylish yogawear for men
Moon & SonPOST-DEMOGRAPHIC HEALTH FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
App teaches people to dance like Chinese grannies
Public Dance Classics
POST-DEMOGRAPHIC HEALTH FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Luxury holiday package designed for marathon runners
Mandarin Oriental Barcelona
POST-DEMOGRAPHIC HEALTH FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Yoga brand launches craft lager
LululemonPOST-DEMOGRAPHIC HEALTH FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Employee benefits include gender reassignment
NetflixPOST-DEMOGRAPHIC HEALTH FEATURED INNOVATIONS
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
Get ready to launch your own play – by reading POST-DEMOGRAPHIC IMPERATIVES.
N E X T
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
THE BIGGER PICTURETo understand where this trend comes from – and where it's going – it pays to see it in the
context of our Trend Framework.
C O N C L U S I O N
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
16 mega-trends that provide context and structure when
tracking the evolution of consumerism.
The Trend Framework
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
GLOBAL TREND BRIEFING · APRIL 2016 | THE FUTURE OF BETTERMENT: PPT EDITION
GET GOING!
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