Transcript
TOPIC:-FAILURE OF
NOKIA
ABOUT NOKIA1865-1967
1922-trio partnership
1967-1990
Mobira in 1982
1. FAILURE OF SYMBIAN OS:In 2002- Symbian 60 series
Apple and Android
Lack of applications
Something unique
2. WRONG DEAL WITH WINDOWS Leap of faith
Declining condition
Biggest mistake
3. NOKIA BECAME LAGGARD IN SMARTPHONE MARKET Stiff competition
Innovation
Lagging in the race
4. LOSING MARKET SHARE ON BOTH ENDS Lower segments of phones
Nokia 1100
Very late
5. FAILURE TO IMPLEMENT THE RIGHT UMBRELLA BRANDING STRATEGY Apple
Samsung with Galaxy S series
Nokia with N series and Lumia series
Punished from the customer
FIRST LESSION Competition
New things
Thoughts and mindset
SECOND LESSIONFailure
Begins with the first mistake
Happens as a process
THIRD LESSION Complacency
Sincere
Work
CONCLUSION Trends
Catch the wave
Second chance
Hard and expensive way
REFERENCE
https://www.techwell.com/techwell-insights/2013/10/two-lessons-learned-nokias-downfall
http://www.slideshare.net/karankamboj313/failure-of-nokia
https://en.wikipedia.org/wiki/Nokia
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