The failure of nokia

TOPIC:-FAILURE OF

NOKIA

ABOUT NOKIA1865-1967

1922-trio partnership

1967-1990

Mobira in 1982

1. FAILURE OF SYMBIAN OS:In 2002- Symbian 60 series

Apple and Android

Lack of applications

Something unique

2. WRONG DEAL WITH WINDOWS Leap of faith

Declining condition

Biggest mistake

3. NOKIA BECAME LAGGARD IN SMARTPHONE MARKET Stiff competition

Innovation

Lagging in the race

4. LOSING MARKET SHARE ON BOTH ENDS Lower segments of phones

Nokia 1100

Very late

5. FAILURE TO IMPLEMENT THE RIGHT UMBRELLA BRANDING STRATEGY Apple

Samsung with Galaxy S series

Nokia with N series and Lumia series

Punished from the customer

FIRST LESSION Competition

New things

Thoughts and mindset

SECOND LESSIONFailure

Begins with the first mistake

Happens as a process

THIRD LESSION Complacency

Sincere

Work

CONCLUSION Trends

Catch the wave

Second chance

Hard and expensive way

REFERENCE

https://www.techwell.com/techwell-insights/2013/10/two-lessons-learned-nokias-downfall

http://www.slideshare.net/karankamboj313/failure-of-nokia

https://en.wikipedia.org/wiki/Nokia