The Digital Vision, Daniel Alegre, VP Asia Pacific and Japan, Google Inc

How can you sell anything offline anymore?

Or bank offline?

Or steal a phone offline?

Or farm offline?

The new generation:

Two big bets

Digital ads become actions

More of the world becomes searchable

Goggles and text

Digital ads become actions: Declaring your location

Marlboro Vs Oldspice

Digital ads become actions: Declaring your location

Digital ads become actions: Big-ticket research

Digital ads become actions: Apps as Ads

VetMed

Digital ads become actions: Games

Digital ads become actions: Context and choice

Digital ads become actions: Entertainment

Digital ads become actions: Videos

Fastest rising Google searches for advertising campaigns

Digital ads become actions: Rihanna perfume video

The value of display becomes measurable: People

What does all this amount to?

Display is transformed by action

New measures of impact

Let the user define the ad’s value

Mobile: more of the world becomes searchable