Embracing IP Multimedia Services for Strategic Business Advantage Rick Seeto VP & GM Enterprise Networks, Asia Pacific.

Embracing IP Multimedia Services for Strategic Business Advantage

Rick Seeto

VP & GM Enterprise Networks, Asia Pacific

> Simplification

> Improved customer service

> Increased productivity

Business is changing

> Multimedia saves the day

Multimedia Services

> Reduced costs

> Improved performance

> Competitive advantage and loyalty

> Increased productivity

> Costs Reduction

> At the customers pace

> Enhance the human experience

> Communities of interest

Multimedia Coming at you!

WhereverDesk

Branch Office

In the Air

On the Road

Head OfficeAt Home

Whatever

PC

Mobile

PDADesk

Phone

Blackberry

However

Unified Messaging-non real

time

UnifiedCommunications

-real time

BusinessApplicationsIntegration

SIP

The Virtual Enterprise

Distributed Workforce

IncreasingMobility

DemandingCustomers

HungryCompetitors

BudgetCrunch

> Emerged out of necessity

> Always-on communications • Collaborative • Accessible • Flexible

> Customer intimacy

…. what about SECURITY?

Would You Build This…

…without this?

Would You Go From Here to Here…

…without this?

No…Then Why do We Build This…

...from this?

Could This Happen To You?

Computer Security Institute/FBI survey - 2004

> 100% experienced one or more Internet web site incident

> 65% detected computer security breaches

> >54% acknowledged financial losses

> 50% of security breaches originate within the organization

> 48% of those attacked did not report the incident primarily to avoid bad publicity

> 63% do not outsource any security functions

> 28% insure specifically against cyberspace risks

Cost per incident high and rising• SQL Slammer damage estimates around US$1.25 billion• NIMDA – over US$500 million• Code Red – over US$2.5 billion

Threats to networks cost business more than $140B in 2004

Nortel's Layered Defense

Remote End Point Security

Secure Communications

Secure Perimeters

Core Network Security

Internal End Point Security

Ethernet Switches

Wireless Security Switch

Switched Firewalls

Threat Protection System

Application Switches

VPN Router

Security Throughout the Network

Home User

Did You Know?

Nortel has been building highly resilient mission critical communications systems for over 100 years

Nortel is used in the world’s largest and most important stock exchanges, supporting billions of transactions (New York, Shanghai, Australia, Mumbai, Seoul, Buenos Aires and Sao Paulo)

Nortel solutions are embedded in the communications network of the U.S. Department of Defense

More than 80% of the Top 100 banks in the USA rely on NortelMore than 100 million people rely on Nortel for secure communicationsNortel products are at the heart of every single one of the top 25 service provider networks globally

Nortel is in everyone of the worlds top 20 airlinesEvery Olympic athlete will rely on Nortel to stay connected during the 2006 Winter Games

9 out of 10 FORTUNE 500 companies rely on Nortel each dayNortel was the first vendor to deploy full-featured, end-to-end VoIP solution in all four service provider market segments, including Local, Long Distance, Cable and Wireless