Transcript
Mugdha Hedaoo, GoZoop Pte. Ltd
April 16, 2015
The Digital SpaceCreating an Online Presence for your Business
Agenda
✓ The Digital Wave Tsunami
✓ Digital Marketing Avenues
- Websites
- SEO/SEM
- Social Media
- PR / ORM
✓ Best Practices
✓ Interesting campaigns
Develope…
Developin…
2014*
Developed4…
Developing…
2008
Individuals using the Internet, by level of development
The developed/developing country classifications are based on the UN M49, http://www.itu.int/en/ITU-D/Statistics/Pages/definitions/regions.aspx.htmlNote: * EstimateSource: ITU World Telecommunication /ICT Indicators database
3 BILLION PEOPLE - 40% of the Total World Population - are using
the Internet
What does this mean for businesses?
Yes
77%
No23%
Increase overall
marketing spent?
Digital
3…
Others6…
Marketing Budget
Digital33%
Others67%
Revenue attribution
Src: econsultancy.com Src: business2community.com
28% of marketers have reduced their advertising budget to fund more digital
marketing.
• Domain Name
• Responsive
• Crisp, to-the-point messaging
• Call-to-action on each page
• NO FLASH!
• Professional looking Graphics
• Easy navigation
• Don’t scare away visitors with
Disclaimers
• Analytic
Things to consider
we are social
Did you know?
Src: ExactTarget, 2014 Mobile Behavior Report | MMA | salesforce.com
• 37% of consumers are
more likely to purchase
on a mobile-optimized
site.
• 27% of consumers will
leave a site if it is not
mobile-optimized.
• 46% of marketers are
doing mobile marketing
in 2015 vs. only 23% in
2014.
Can’t own a house? Rent it!
Marketplaces:
• Qoo10
• Ebay
• Rakuten
• Zalora
• Courts
• OLX
• Bonanza
• Shopify
• Etsy etc.
Strategy
Make your page
attractiveRegular updatesEngaging CampaignsFacebook Apps
Facebook Ads/Boost
postsCompetitor Analysis
Secrets to increasing engagement
OTHERS
Photos get the maximum engagement
Nostalgic Post
Timing
Share content with very high engagement
Cap you promotional posts at 20%
Influencers
http://www.socialmediatoday.com/content/driving-your-crowdfunding-campaigns-success-social-media-influencers
1. The Social Butterflies • Know everyone
2. The Thought Leaders• Boosts your authority
3. The Trendsetters• Early adopters
4. The Reporters• press, coverage and links
5. The Everyday Customer• Small network, strong influence
PR resources
1. Listening
• Radian 6
• Sysomos, etc.
2. Brand building and positioning
• industry bloggers
• influencer networks
3. Crisis Management
• Review sites
• forums
• Off site SEO
Content Secrets
• Useful and generic - not only promotional
• Relevant and relatable
• Personalised
• Retargeted
• Strike an emotional connect - Storytelling
• Help people enrich their lives and they’ll keep coming back for
more
• Be Authentic!
Bonus ! Best Practices
• Search:
• Top 3 search results get 60% of all organic clicks.
• Social Media:
• Links placed before the halfway point of tweets - higher CTR.
• Tweets posted around 4 p.m. Eastern time tend to get the most retweets.
• Longer Tweets, Higher CTR.
• Saturdays and Sundays posts tend to get more Likes.
• EDM:
• "Secrets" is the most clicked lead nurturing subject line word.
• "Posts" and "Jobs" are the most clicked subject line words.
• 88% prefer to receive HTML emails vs. 12% who prefer plain text from companies.
• "Click Here" gets the highest CTR over "Go" and "Submit."
Src: Hubspot, Business2community
Some Cool Tools
• Google Keyword planner
• Google trends
• Google Alerts
• Facebook Ad planner
• similarweb.com
• semrush.com
Trendsetting
Campaigns
“How dare you settle for less,
when the world has made it so
easy for us to be remarkable”
- Seth Godin
• Heinz Ketchup - full of fresh tomato goodness
• Facebook App - free tomato seeds, and win gardening
equipment.
• Upload photos of tomato-growing efforts.
• 360° campaign - print, in-store, TV and digital activations,
although it heavily relies on its Facebook page
Heinz ‘Grow your Own’ - 3 years in a row
66,396 new likesReached 1/3rd of UK
FB users
• Win $1000 shopping spree
• Share changing room selfies on
• No purchase necessary
• Gets people to:
• visit their store
• share pictures on digital, thus inviting
more people to visit the store!
Joe Fresh #freshselfiecontest
Almost Human TV Show - @Droiddothis
• Holographic android on a shop window
• Tweet actions to @DroidDoThis
• Interest > 3min
Durex Malaysia - #50waystolove
• Movie was banned in Malaysia
• Valentines Day campaign by Durex -
- Invite your partner to play #50waystolove and turn your “dream
date into reality” with 50 different “inspirations”
- Think Tinder
While elsewhere…
• Hellosponsor
• Aims at creating a network for sponsors and events of any size
• Mamut - Uruguayan shoe company
• Pay for your shoes with plastic bottle - to clean up the beaches
• Padania Acque Gestione - Water supplier
• defaulted customers can settle their account with community
services
Wrap Up
• Get Mobile ready - NO! It’s not the future, it’s the
present!
• Explore new social platforms based on your
business - e.g. Tumblr etc.
• Create content that would help enrich lives - instil
trust
• Make your users your brand ambassadors
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