The Digital Wild - Emerging Technology and Trends in the Digital Space

StoryFind the

ConnectWITH VIEWERSand relate with them

Show

Tellmore than

▪ Company Overview

Types of video

▪ Company Overview

▪ Profile Video

Types of video

▪ Company Overview

▪ Profile Video

▪ Product/Property Showcase

Types of video

▪ Company Overview

▪ Profile Video

▪ Product/Property Showcase

▪ How-To Video

▪ Need-to-Know & Top Trends

Types of video

▪ Company Overview

▪ Profile Video

▪ Product/Property Showcase

▪ How-To Video

▪ Need-to-Know & Top Trends

▪ Success Stories

Types of video

▪ Company Overview

▪ Profile Video

▪ Product/Property Showcase

▪ How-To Video

▪ Need-to-Know & Top Trends

▪ Success Stories

Types of video

Concept+ scripting

Storyboard

Filming/ animation

Editing+ post

▪ Use it for brand awareness

▪ Forget “going viral” & focus on viewers

▪ Provide value & utility (How-To)

▪ Connect (Success Stories)

▪ Encourage users to subscribe & share

▪ It’s cheap as free!

YouTube

▪ Use it for “owned” content & lead-gen

▪ Consistent streaming quality

▪ Increases on-site user engagement

▪ White-labeled or custom branding

▪ Interactive links, deeper metrics, CC

▪ Relatively inexpensive

Paid Video Hosting

Drones

▪ Aerial video/photo capture provides new views of locations

▪ Compact

▪ Light

▪ Inexpensive

▪ FAA permits recreational (hobbyist) use but prohibits commercial use, for now

▪ http://knowbeforeyoufly.org/

Emerging tech like drones will soon enable new ways to showcase properties and real estate

DIGITAL

AGENTS

The path to purchase is

no longer linear

Buyers are 70% of the way

through their path to purchase

before making contact with a

sales person

Shoppers now perform an average of 11 searches before taking action on a real estate site

March 10, 2015 50

iBeacons

VIRTUAL REALITY

“Not only does the Oculus Rift enable them to experience the design, but it’s also a lot of fun. The virtual model helped us sell this property much faster than we could have otherwise.” – Roman Popovych, Panoptic Group

• Curb Call – connects buyers with near-by agents. Both parties match up based on

shared information, such as neighborhood, proximity, and reviews.

• Homesnap Pro – provides access to key real time MLS data, property history,

competitive data, and agent contacts through a single touch point in a mobile app

UBER FOR X

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