the data in a new national survey show that the majority (67%) of American adults use at least three different types of media every week to get news.

SURROUND SOUND COMMUNICATION

WHAT SURROUND SOUND COMMUNICATION USED TO

LOOK LIKE

WHAT SURROUND SOUND COMMUNICATION LOOKS LIKE TODAY

SURROUND SOUND COMMUNICATION

the data in a new national survey show that the majority (67%) of American adults use at least three different types of media every week to get news and information about their local community—and 15% rely on at least six different kinds of media weekly

SURROUND SOUND COMMUNICATION

• On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012.

• The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively and Twitter also had 44% growth from June 2012 to March 2013!

SURROUND SOUND COMMUNICATION Americans aged 18-64 who use social

networks say they spend an average of 3.2 hours per day doing so

When the Red Cross recently used Mobile to raise funds for Haiti (in $10 increments), almost $5 million was raised in less than 48 hours; to-date, more than $30 million has been raised – all via Mobile.

While 65 percent of email is spam, less than 10 percent of SMS is.

The chart came from a report commissioned by SinglePoint titled Conversational Advertising and prepared by mobileSQUARED.  The chart was based off a number of data points collected during 2009/2010 from some of the largest messaging infrastructure/service providers in both the U.S. and Europe.

SURROUND SOUND COMMUNICATION

Social Media BenefitsTools

HootSuite Facebook Tips Twitter Short URLs

SURROUND SOUND COMMUNICATIONIn any given day, I might interact with a friend like this:

o respond to an email about plans to get together for dinnero send an instant message to suggest a different restauranto text her to alert her to a new dish on the menuo tag her in a Facebook status update about how I'm looking forward to dinnero call her on the way to let her know I'm running lateo talk face-to-face at dinnero tag her in a tweet about how the restaurant was great even though I was stressed

about having left my wallet at homeo Post a photo on Instagram of what your meal looked likeo Go home and find a similar recipe on Pintresto write her a handwritten note to thank her for paying

And all of this happens fairly seamlessly - to the two of us, it's just one big long conversation even though each piece of it happened using ten different communication methods - or "channels."

Surround-Sound Marketing – people are getting information from multiple channels (website, email, mobile, Facebook, telephone, etc.)

SURROUND SOUND COMMUNICATION

Social Media BenefitsTools

HootSuite Twitter Short URLs Facebook Tips

FACEBOOK MESSAGES

SURROUND SOUND COMMUNICATION

Centralized Coaching Email Strategy : What’s New in 2014?

Everyone participating in September/October Email series Messages will not be sent on same day in order to prevent

system overload No break in email calendar during after fall 1 engagement and 1 recruitment each month until 4 weeks

before event date Divisions to provide templates and suggested calendar for

final 4 weeks

SURROUND SOUND COMMUNICATION

Interesting…Divisions that scheduled college events through

central communication had 10% more registrations per event and 28% more online revenue than those that did not schedule through central communication

Emails are still editable!

SURROUND SOUND COMMUNICATION

First Message Send Date: 9/12Early Bird Discount announcementParticipants registering between Sept 12 and Sept

26 receive a 50% discount! Participants must use the provided code to receive

discount.Discount will be available to divisions wanting to

provide it earlier.

SURROUND SOUND COMMUNICATION

National Engagement Emails Newsletters sent to ACS Constituents on a national level

National/Master Communications Calendar Found on the link Be sure to check it when sending out emails. Determine what emails you want to see

SURROUND SOUND COMMUNICATION

Sending Emails through Convio/BlackbaudStrategically written It’s the law!

Check out the CAN SPAM law for more details. Easily target specific groups – lapsed donors, $0

participants, etc.Making the ask

SURROUND SOUND COMMUNICATION

How do I send an email?Using Conditionals & FiltersPersonalize your emails

EMAIL

SURROUND SOUND COMMUNICATION

QUESTIONS??