SURROUND SOUND COMMUNICATION
Mar 30, 2015
SURROUND SOUND COMMUNICATION
WHAT SURROUND SOUND COMMUNICATION USED TO
LOOK LIKE
WHAT SURROUND SOUND COMMUNICATION LOOKS LIKE TODAY
SURROUND SOUND COMMUNICATION
the data in a new national survey show that the majority (67%) of American adults use at least three different types of media every week to get news and information about their local community—and 15% rely on at least six different kinds of media weekly
SURROUND SOUND COMMUNICATION
• On Twitter the 55-64 year age bracket is the fastest growing demographic with 79% growth rate since 2012.
• The fastest growing demographic on Facebook’s and Google+’s networks are the 45 to 54 year age bracket at 46% and 56% respectively and Twitter also had 44% growth from June 2012 to March 2013!
SURROUND SOUND COMMUNICATION Americans aged 18-64 who use social
networks say they spend an average of 3.2 hours per day doing so
When the Red Cross recently used Mobile to raise funds for Haiti (in $10 increments), almost $5 million was raised in less than 48 hours; to-date, more than $30 million has been raised – all via Mobile.
While 65 percent of email is spam, less than 10 percent of SMS is.
The chart came from a report commissioned by SinglePoint titled Conversational Advertising and prepared by mobileSQUARED. The chart was based off a number of data points collected during 2009/2010 from some of the largest messaging infrastructure/service providers in both the U.S. and Europe.
SURROUND SOUND COMMUNICATION
Social Media BenefitsTools
HootSuite Facebook Tips Twitter Short URLs
SURROUND SOUND COMMUNICATIONIn any given day, I might interact with a friend like this:
o respond to an email about plans to get together for dinnero send an instant message to suggest a different restauranto text her to alert her to a new dish on the menuo tag her in a Facebook status update about how I'm looking forward to dinnero call her on the way to let her know I'm running lateo talk face-to-face at dinnero tag her in a tweet about how the restaurant was great even though I was stressed
about having left my wallet at homeo Post a photo on Instagram of what your meal looked likeo Go home and find a similar recipe on Pintresto write her a handwritten note to thank her for paying
And all of this happens fairly seamlessly - to the two of us, it's just one big long conversation even though each piece of it happened using ten different communication methods - or "channels."
Surround-Sound Marketing – people are getting information from multiple channels (website, email, mobile, Facebook, telephone, etc.)
SURROUND SOUND COMMUNICATION
Social Media BenefitsTools
HootSuite Twitter Short URLs Facebook Tips
FACEBOOK MESSAGES
SURROUND SOUND COMMUNICATION
Centralized Coaching Email Strategy : What’s New in 2014?
Everyone participating in September/October Email series Messages will not be sent on same day in order to prevent
system overload No break in email calendar during after fall 1 engagement and 1 recruitment each month until 4 weeks
before event date Divisions to provide templates and suggested calendar for
final 4 weeks
SURROUND SOUND COMMUNICATION
Interesting…Divisions that scheduled college events through
central communication had 10% more registrations per event and 28% more online revenue than those that did not schedule through central communication
Emails are still editable!
SURROUND SOUND COMMUNICATION
First Message Send Date: 9/12Early Bird Discount announcementParticipants registering between Sept 12 and Sept
26 receive a 50% discount! Participants must use the provided code to receive
discount.Discount will be available to divisions wanting to
provide it earlier.
SURROUND SOUND COMMUNICATION
National Engagement Emails Newsletters sent to ACS Constituents on a national level
National/Master Communications Calendar Found on the link Be sure to check it when sending out emails. Determine what emails you want to see
SURROUND SOUND COMMUNICATION
Sending Emails through Convio/BlackbaudStrategically written It’s the law!
Check out the CAN SPAM law for more details. Easily target specific groups – lapsed donors, $0
participants, etc.Making the ask
SURROUND SOUND COMMUNICATION
How do I send an email?Using Conditionals & FiltersPersonalize your emails
SURROUND SOUND COMMUNICATION
QUESTIONS??