Transcript
8/14/2019 The Changing Face of Kolkata
1/27
KOLKATAKOLKATA
KOLKATA
The changing face of Kolkata
8/14/2019 The Changing Face of Kolkata
2/27
KOLKATA
West BengalThe resurgence of West Bengal is truly on. The state is now
benchmarking itself against the best in the country.
Population: 80.22 million (9% of total population of India)
Source: Wbidc.com
n As against the present growth rate of index of industrial production
of 2.3% at the national level, the index of industrial production
in West Bengal has been much higher at 4.6%.n Superior human resources which includes trained technical.
Manpower in engineering, management and basic science.
n Excellent communication facilities and accessibility provided by
broad gauge railway, airport, national highways and sea ports.
n According to Hewitt Associates, Calcutta ranks high on destinations
of choice for IT-enabled services (ITES) companies.
8/14/2019 The Changing Face of Kolkata
3/27
KOLKATA
West Bengal Back in the InternationalMarket
Source: Compassindia.com
nMcKinsey & Co., the American consulting major, says, " West Bengalshould prove highly attractive to investors because of its fundamentalbusiness advantages.
nThese are:nthe size and wealth of its marketsnthe quality of certain key resources, such as its agriculture, itspeople and its culturenthe positive impact of a relatively low competitive intensity,andnthe government's increasingly pro-investor stance.
nThe international optimism on opportunities in West Bengal wasemphasized when Howard Hughes of Price Waterhouse Consultancy,London, said, " West Bengal, a pioneer in industrial growth in India, istoday well-geared to take up challenges and provide attractiveinvestment opportunities."
8/14/2019 The Changing Face of Kolkata
4/27
KOLKATA
West Bengal, Business Outlook
Source: Compassindia.com
nBusiness AttractivenessnCII Rank 11/36nNasscom Rank in ITES / BPO Super 9 4/9 (Rank 1in Power)nIn a study by the Gartner Group, Calcutta ranked 1 in poweravailability.
nBusiness ActivitynCommercial City: Several MNC & large companies like CognizantTechnology Solutions, Schlumberger Sema, Tata ConsultancyServices, Pricewaterhouse Coopers / IBM, Siemens & Wipro ITCenter (coming up)nBanking & Insurance Center: 15 foreign & national banks haveoffices here. Calcutta is also one of the largest insurance centers in
the country Port City: Calcutta has one of Indias largest ports interms of volume.
nDevelopmental EffortsnProactive government, single window clearance, majorimprovement in social infrastructure & efforts to change the
negative perception of the state.
8/14/2019 The Changing Face of Kolkata
5/27
KOLKATA
West Bengal, Social Infrastructure
nLifestylenCalcutta offers an excellent lifestyle at affordable prices.nLong known as the cultural capital of India, Calcutta also has avibrant club culture, shopping malls, racecourse, several luxuryhotels & specialty restaurants
nPublic TransportnPublic transport is very good, safe & inexpensive buses,metro rail & the circular railway connect the city and itssuburbs.
nConnectivityn
Domestic connectivity by rail & air is excellent.nCalcutta also has an international airport and is the gateway to
East India and Far-East Asia.
8/14/2019 The Changing Face of Kolkata
6/27
KOLKATA
SEC of Households in Kolkata
% Dispersion
Source: National Readership Survey 2006
A1+
A1, A2
B1, B2
c
D
E
3.7
14
20.4
19.4
23
23.3
8/14/2019 The Changing Face of Kolkata
7/27
KOLKATA
Market Spread Readership Indias Top 8 Metros
55 per cent of ToI readers in Kolkata belong to SEC A
TOI- Times of India
SEC A
Source: National Readership Survey 2006
2074
1670
276
6
182
586
168 186
331
1465
866
142
4 91 101 89
0
250
500
750
1000
1250
1500
1750
2000
2250
Delhi Mumbai Kolkata Chennai Hyderabad Bangalore Ahmedabad Pune
TOI Total Readership TOI SEC A
8/14/2019 The Changing Face of Kolkata
8/27KOLKATA
Kolkata - English Dailies SEC A
746
428
276
142
202
12882
41 6 3
0
100
200
300
400
500
600
700
800
Telegraph TOI Statesman HT IE
Total Readership SEC A
51 per cent of TOI Readers are in the Socio Economic Group A
TOI- Times of India, HT- Hindustan Times, IE Indian Express
All figs in 000s.
K lk E li h D ili
8/14/2019 The Changing Face of Kolkata
9/27KOLKATA
Kolkata English DailiesMonthly Household Income 10K+
46 per cent of TOI readers belong to the Monthly Household Income group of Rs 10 K +
Source: National Readership Survey 2006
746
377
276
127
202
11082
45 6 3
0
100
200
300
400
500
600
700
800
Telegraph TOI Statesman HT IE
Total Readership MHI 10000+
TOI- Times of India, HT- Hindustan Times, IE Indian Express
All figs in 000s.
8/14/2019 The Changing Face of Kolkata
10/27KOLKATA
Kolkata English DailiesEducation Graduates +
746
405
276
165
202
145
82
37 6 5
0
100
200
300
400
500
600
700
800
Telegraph TOI Statesman HT IE
Total Readership Grads+
60 per cent of TOI readers in Kolkata are Graduates +
All figs in 000s.
TOI- Times of India, HT- Hindustan Times, IE Indian ExpressSource: National Readership Survey 2006
8/14/2019 The Changing Face of Kolkata
11/27KOLKATA
Kolkata English BusinessPublicationsTotal Readership
All figs in 000s.
93
3
38
28
19 1612
4
0
10
20
30
40
50
60
70
80
90
100
ET HBL BT BW B&E OLM BI BB
Broadsheets : ET Economic Times, HBL Hindu Business Line.
Magazines : BT Business Today, BW Business World, BI Business IndiaSource: National Readership Survey 2006
The Economic Times is the number one English business publication
8/14/2019 The Changing Face of Kolkata
12/27
8/14/2019 The Changing Face of Kolkata
13/27
8/14/2019 The Changing Face of Kolkata
14/27KOLKATA
Circulation English DailiesEdition Comparison
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
T T 182502 389548 421183
S T S 97246 146234 158673
T OI 97784 217777 285165
20 04 2005 2006
TT-The Telegraph; STS-The Statesman; TOI-The Times of India;
Source ABC Jan-July. Figures for TOI in 2005 are July-Dec figures.
8/14/2019 The Changing Face of Kolkata
15/27KOLKATA
0
50000
100000
150000
200000
250000
300000
350000
400000
450000
T T 1825 02 389548 42 11 83
S T S 97246 146234 15 86 73
T O I 97784 217777 28 51 65
2004 200 5 20 06
Circulation English DailiesMetro Comparison
TT-The Telegraph; STS-The Statesman; TOI-The Times of India;Source ABC Jan-July. Figures for TOI in 2005 are July-Dec figures.
8/14/2019 The Changing Face of Kolkata
16/27KOLKATA
More Pages More Vibrant
vTwenty pages of news, views and analysis
vThe best of national, international and sports
vFour pages of local news in addition to local sports and businessnews
Uncluttered and relevant environment for ad communication
8/14/2019 The Changing Face of Kolkata
17/27KOLKATA
Editorial
Associate your product with the best
vContemporary
vUnbiased
v
Thought provoking
8/14/2019 The Changing Face of Kolkata
18/27KOLKATA
Interactive & Reader Friendly
Peoples power
ContestsReaders Forum
Higher visibility foradvertising
8/14/2019 The Changing Face of Kolkata
19/27
8/14/2019 The Changing Face of Kolkata
20/27KOLKATA
Calcutta TimesEveryday
v 6-8 pages of infotainment
vA finger on the pulse of thecity
v Straight answers, Backbeat,Kolkata is Talking About,Entertainment and more
v Rouge, Whats Hot
City centric - ideal for citybased advertising
Education Timeson Mondays
vInvaluable career guidevCareer counselingvHandy hintsvCampus happeningsvInternational
educationvInteractive
Catch themyoung
8/14/2019 The Changing Face of Kolkata
21/27KOLKATA
Times Ascent
Every Wednesday
v 6-8 pages of the bestappointmentopportunities in India
and overseasv Extra pages on classified
recruitment
Higher visibility withcolour
Classifieds
EverydayvMarket leader in advertising
volumes
vMaintains leadership in
MatrimonialsvSunday Classifieds is a special
section carrying Matrimonialsand regular ads
Higher visibility withclassifieds display
8/14/2019 The Changing Face of Kolkata
22/27KOLKATA
Times Property
Every Friday
v4-6 pages of the best inreal estate
vEditorial highlights from
industry leaders andprofessionals
Realty News you can use
8/14/2019 The Changing Face of Kolkata
23/27KOLKATA
WHATS HOT
What's Hot . is a weekly compact magazine that seeks to provide readers with hot ideas andinformation for the weekend ideas. The magazine is delivered free with the Times of India
(Delhi, Mumbai and Kolkata editions) every Friday. It spans the weekend from Friday to Sundayin terms of dateline as well as content. Being compact in size and using high quality SNP it hasa minimum pagination of 40 pages.
The various topics covered are:Cover story : On a hot new lifestyle trend, relevant to young urbanites
Weekend Watch: An 8-10 page section listing interesting Events and Happenings in the city; atelevision guide highlighting the most interesting program; Reviews of Books/Movies/DVDs
Hot Spots : Interesting destinations in India/Abroad AND LOTS MORE..This celebratory environment would help advertisers to integrate their ad messages and
sharply improve their potential of being noticed and therefore acted upon.
Basically, What's Hot is a sure shot way of converting eyeballs to footfalls!
NEW
WHATS HOT THE RATES
8/14/2019 The Changing Face of Kolkata
24/27KOLKATA
1-2 3-5 6+ Multiple
14 11 10 10
Validity 30 days 60 days 90 days
1-2 3-5 6+ Multiple
Display/Financial 13 13 11 11
Validity 30 days 60 days 90 days1-2 3-5 6 +
75% 60% 50%
Size of advt. in sqcm 1-2 3-5 6+ Multiple
12-239 7 6 5 5
240-600 7 6 5
601+ 7 5 5
Validity 30 days 60 days 90 days
Whats Hot
US $ PER. SQ.CM RATES & PACKAGES
Number of Insertions
Retail
What's Hot- Mumbai
What's Hot- Delhi
Number of Insertions
Whats Hot
Front page premium
What's Hot- Kolkatta
In case of any queries pl. contact the respective marketing coordinator
Number of Insertions
WHATS HOT THE RATES
8/14/2019 The Changing Face of Kolkata
25/27
8/14/2019 The Changing Face of Kolkata
26/27KOLKATA
Regular Kolkata Advertisers
Hewlett PackardTimes Internet LtdFord IndiaHyundai MotorsLG Electronics
Maruti UdyogITC LimitedPantaloon RetailSkoda Auto IndiaIIPM
Sahara IndiaPCS Ind LtdKolkata MunicipalCorporationBajaj Auto
ONGCPepsiLICMadura GarmentsBharti Cellular
IBM IndiaSingapore TourismJet AirwaysICICI Bank LtdGovt. of West Bengal
SonyIOC
8/14/2019 The Changing Face of Kolkata
27/27
THANK YOU
top related