The changing face of Crisis Communications Gitanjali Laad MSPC 3550
Oct 21, 2014
The changing face of Crisis Communications
Gitanjali LaadMSPC 3550
Facebook and Twitter fueled the uprising
18th April 2012 Source: The Washington Post 2
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Virtual tools used for “Real” gathering
18th April 2012 Source: Occupy Wall Street
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People identified with the purpose
18th April 2012 Source: Indiaagainstcorruption.org
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People motivated to reduce uncertainty
18th April 2012 Source: New York Times
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Main stream and social media converge
18th April 2012 Source: MSL Group Crisis Network Report, 2011
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Twitter used to reach out to friends in need
18th April 2012 Source: Twitter Stories
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Crisis is not local but global
18th April 2012 Source: Mary Meeker’s Presentation at Web 2.0 Summit, San Francisco, Oct 2011
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Social media used to organize crime
18th April 2012 Source: The Guardian
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Also to organize the clean-up efforts
18th April 2012 Source: Twitter Stories
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What does it all mean?
• Conversations are happening online- whether you like it or not
• Engagement and participation are more important than online presence
• Transparency, porosity and authenticity rank at the top of the charts
• It’s about listening, observing and then providing a thoughtful timely response
18th April 2012 Reference: Li C., Bernoff J. (2008) Groundswell, Harvard Business School Publishing
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Statistics that validate the trend
18th April 2012 Source: American Red Cross Survey, Summer 2011
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Four Stages of Crisis and Social Media
• Prodromal Stage– Real time information dissemination & reach– Heighten situation awareness - issue warning
• Acute Stage– Conduct hazard assessment with real-time
data/photos/videos– First responders can plan clean-up– Mobilize resources around the world
(volunteers/donation/appeals)
18th April 2012 Reference: Fink, S. (2002) Crisis Management: Planning for the inevitable, Amacom Books
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Four Stages of Crisis and Social Media
• Chronic Stage– Unique and efficient way for crisis communicators– Participating and monitoring the social networks– Circulate guidelines and information– Flexibility for anyone to break news
• Resolution Stage– Crowd sourcing and create partnerships– Collaboration between public and private agencies
18th April 2012 Reference: Fink, S. (2002) Crisis Management: Planning for the inevitable, Amacom Books
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Components of crisis communications plan
• Check the facts• Determine the impact• Bring together a trusted counsel • Understand your detractor • Decide the appropriate response • Host the conversation• Continue to monitor
18th April 2012 Source: www.radicallytransparent.com
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Challenges
• Trivial and unreliable content• Speculation and gossip• Lack of confidentiality, privacy • Audience is fragmented• Increase in communication channels• Long-term commitment and resources
18th April 2012 Gitanjali Laad
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InnovationRed Cross Safe and Well Tool
18th April 2012 Source: American Red Cross
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InnovationRed Cross Digital Operating Centre Powered by Dell
18th April 2012 Source: American Red Cross
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InnovationRed Cross Shelter View Application
18th April 2012 Source: itunes.apple.com
Thank you
Gitanjali LaadBlog: www.gitanjali-socialmedia.blogspot.com
Twitter: @GitanjaliLLinkedIn: www.linkedin.com/in/gitanjalilaad