The Champagne Dating Game IMCP

Pass the Bubbly Please…Pass the Bubbly Please…

And Play the French Champagne Dating Game!

Situation AnalysisSituation Analysis

+ =Cheers!

AudiencesAudiences

Canadian alcohol consumers, 19 yrs +

Businesses serving/selling alcoholProducers of French champagneStockholders and/or investorsMedia

ObjectivesObjectives

Increase awareness of options in using French champagne

Inspire consumers to use French champagne for occasions outside of special events

Increase Sales of French champagne

Key MessagesKey Messages

Have a champagne mixer and find your perfect match!

Champagne is not just for special occasions - try it with a mix to make any occasion special!

StrategiesStrategies

Provide information

Demonstrate use

Develop a tool

TacticsTactics

YouTubeBrochurePosterCoastersLCBO MarketingFeature StoryTouring EventSingles EventDiscountiPhone Application

EvaluationEvaluation

Quantitative Hit numbers Prints Participants Downloads Media pickup

Qualitative Comments Phone calls Tier levels Surveys

To Make Any Occasion To Make Any Occasion Special!Special!

Have a French Champagne Have a French Champagne MixerMixer

Enjoy!