Pass the Bubbly Please… Pass the Bubbly Please… And Play the French Champagne Dating Game!
Pass the Bubbly Please…Pass the Bubbly Please…
And Play the French Champagne Dating Game!
Situation AnalysisSituation Analysis
+ =Cheers!
AudiencesAudiences
Canadian alcohol consumers, 19 yrs +
Businesses serving/selling alcoholProducers of French champagneStockholders and/or investorsMedia
ObjectivesObjectives
Increase awareness of options in using French champagne
Inspire consumers to use French champagne for occasions outside of special events
Increase Sales of French champagne
Key MessagesKey Messages
Have a champagne mixer and find your perfect match!
Champagne is not just for special occasions - try it with a mix to make any occasion special!
StrategiesStrategies
Provide information
Demonstrate use
Develop a tool
TacticsTactics
YouTubeBrochurePosterCoastersLCBO MarketingFeature StoryTouring EventSingles EventDiscountiPhone Application
EvaluationEvaluation
Quantitative Hit numbers Prints Participants Downloads Media pickup
Qualitative Comments Phone calls Tier levels Surveys
To Make Any Occasion To Make Any Occasion Special!Special!
Have a French Champagne Have a French Champagne MixerMixer
Enjoy!