The business and personal case for social media - Brilliant Noise for SASIG
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Social Media
The business and personal cases for investment
SASIGAntony Mayfield5 December 2011
@amayfieldbrilliantnoise.comantonymayfield.com
Social is the shift
“It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy not just companies but whole countries.”Rupert Murdoch, March 2006
http://gu.com/p/9p9g
He wasn’t wrong...
image (cc) emerson*utracik
Good call, really...
#yourrevolutionhere
We can see social as a usefulproxy
We meannetworks
We meancomplexity
Pace & scale ofchange
Where do westart
Hierarchies vs.networks
Assemblages
More in a post at antonymayfield.com
US Navy
image (cc) Wikipedia
Speech briansolis.com
SocialMarketing
SocialBrand
SocialBusiness
TECH
PEOPLE
Skittles marketing
Nikebrand
IBM business
What did they have in common?
Piloting
Systems
Frameworks
Board sponsors
Digital literacy
Build a business case
Long-term
Operational
Organisation
People
We begin with good intentions
But frameworks only get you so far
Trajectory
GuidingPrinciples
Guidance notes
RiskPlanning
Measurement
Vision
Skills
Governance
Project management
Legal
Policies
LiteracyEvaluation
Businessobjectives
Certification
Context
Systems
Social starts with you
Learning to read Twitter
Productivitysuper skills
- Networks
- Understanding yours
- How they work
- Sharing
- By default
- Focus and flow
- When and how to use the social web
Video http://goo.gl/nDoDk
Reputationweb shadows
Book: meandmywebshadow.com
Digital drivinglicence
Connectingwith consumers
There are different reasonsto engage
Find yours
Dah-dah!
Further Reading and notes at:
@amayfieldantonymayfield.com
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