The business and personal case for social media - Brilliant Noise for SASIG

Social Media

The business and personal cases for investment

SASIGAntony Mayfield5 December 2011

@amayfieldbrilliantnoise.comantonymayfield.com

Social is the shift

“It is difficult, indeed dangerous, to underestimate the huge changes this revolution will bring or the power of developing technologies to build and destroy not just companies but whole countries.”Rupert Murdoch, March 2006

http://gu.com/p/9p9g

He wasn’t wrong...

image (cc) emerson*utracik

Good call, really...

#yourrevolutionhere

We can see social as a usefulproxy

We meannetworks

We meancomplexity

Pace & scale ofchange

Where do westart

Hierarchies vs.networks

Assemblages

More in a post at antonymayfield.com

US Navy

image (cc) Wikipedia

Speech briansolis.com

SocialMarketing

SocialBrand

SocialBusiness

TECH

PEOPLE

Skittles marketing

Nikebrand

IBM business

What did they have in common?

Piloting

Systems

Frameworks

Board sponsors

Digital literacy

Build a business case

Long-term

Operational

Organisation

People

We begin with good intentions

But frameworks only get you so far

Trajectory

GuidingPrinciples

Guidance notes

RiskPlanning

Measurement

Vision

Skills

Governance

Project management

Legal

Policies

LiteracyEvaluation

Businessobjectives

Certification

Context

Systems

Social starts with you

Twitter is aserendipity engine

http://goo.gl/1Alc

Learning to read Twitter

Productivitysuper skills

- Networks

- Understanding yours

- How they work

- Sharing

- By default

- Focus and flow

- When and how to use the social web

Video http://goo.gl/nDoDk

Reputationweb shadows

Book: meandmywebshadow.com

Digital drivinglicence

Connectingwith consumers

There are different reasonsto engage

Find yours

Dah-dah!

Further Reading and notes at:

@amayfieldantonymayfield.com