The Birth of a Logo

Post on 20-Jun-2015

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This talk is a 'Behind-the-Scenes' look on Identity Design through a case-study. A step by step story about the process of developing a visual identity. Where to begin, which stages are necessary, what to present (and what to hold back). The whole thing, from first ideas to endresult.

Transcript

The birth of a logoA quick look behind the scenes at identity design

Overview

The brief

Exploring

Concept

Presentation

Design and play

Presentation

Focus, adjustments

Finish

The getting to know partBrief & Exploring

#questions #future #market #competition #targetgroup #followers

Brief

“Hi, we are the natural networking festival.You know us.We want a new website.”

The who is & will be partConcepting

#values #authenticity #story #strategy #character #conceptlines #firstsketches

The what do they think part 1First presentation

#storytelling #concepts #tuning #moodboard #motivation #advice #share #codecide

The how could it look partDesign fase 1

#draw #shapes #colours #play #signature #face #style #alive

The what do they think part 2Second presentation

#wow #makeittheirs #pride #motivation #possibilities #rough #options

The how shall it look partDesign fase 2

#finetuning #details #mail #adjustments #finish

wouter@vormverteller.nl(06) 81 499 147www.wouterbuning.nl

foto: iStockphoto.com

De opzet en inhoud van deze presentatie wordt verspreid onder een Creative Commons licentie. Meer informatie over deze licentie vind je hier: http://creativecommons.org/licenses/by-nc-nd/3.0/nl/

Het beeldmateriaal is grotendeels afkomstig van www.iStockphoto.com (standaard licentie)Bij eventueel hergebruik of doorvertoning is voor deze beelden een eigen licentie vereist.

T HANK YOU!

WOUT ER BUNING vormverteller

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