The birth of a logo A quick look behind the scenes at identity design
The Birth of a Logo
Jun 20, 2015
This talk is a 'Behind-the-Scenes' look on Identity Design through a case-study. A step by step story about the process of developing a visual identity. Where to begin, which stages are necessary, what to present (and what to hold back). The whole thing, from first ideas to endresult.
Welcome message from author
This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
Transcript
The birth of a logoA quick look behind the scenes at identity design
Overview
The brief
Exploring
Concept
Presentation
Design and play
Presentation
Focus, adjustments
Finish
The getting to know partBrief & Exploring
#questions #future #market #competition #targetgroup #followers
Brief
“Hi, we are the natural networking festival.You know us.We want a new website.”
The who is & will be partConcepting
#values #authenticity #story #strategy #character #conceptlines #firstsketches
The what do they think part 1First presentation
#storytelling #concepts #tuning #moodboard #motivation #advice #share #codecide
The how could it look partDesign fase 1
#draw #shapes #colours #play #signature #face #style #alive
The what do they think part 2Second presentation
#wow #makeittheirs #pride #motivation #possibilities #rough #options
The how shall it look partDesign fase 2
#finetuning #details #mail #adjustments #finish
[email protected](06) 81 499 147www.wouterbuning.nl
foto: iStockphoto.com
De opzet en inhoud van deze presentatie wordt verspreid onder een Creative Commons licentie. Meer informatie over deze licentie vind je hier: http://creativecommons.org/licenses/by-nc-nd/3.0/nl/
Het beeldmateriaal is grotendeels afkomstig van www.iStockphoto.com (standaard licentie)Bij eventueel hergebruik of doorvertoning is voor deze beelden een eigen licentie vereist.
T HANK YOU!
WOUT ER BUNING vormverteller
Related Documents
