The 33 Undisputable Laws of Content Marketing Success
Post on 23-Aug-2014
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33 Laws ofContent Marketing Success
www.thesaleslion.com
Content marketing is not new.The principles are older than time.
Understand and apply the sacred
LAWS.
1They ask,
you answer.When a prospect or customer asks your company a question, you need to answer it.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
2The goal is
to be helpful.[ You don’t need to appear intelligent. ]
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
3Great listeners never run out of content.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
4Ask for action.
People are more likely to do what you want, when you ask them.[ This is your “call to action.” ]
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
5Be unbiased.
If you’re biased in the way you communicate,you won’t earn trust.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
6People remember stories over facts.
[ Any day of the week. ]
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
7Listen...
All this marketing stuff we talk aboutis essentially the art of listening,communicating and teaching.[ The rest is just fancy words. ]
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
8The best teachers
always gain the most trust and respect.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
9Enthusiasm and passion
always beat dry and boring.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
10
Insourcing contentalmost always beats
outsourcing.[ You’ll get better results. ]
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
11
Everyone is looking for leaders.
[ In every industry. ]
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
12
Leaders sell more stuff.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
13
Some “just okay” content that is published
will crush the“awesome content”
that never gets published.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
14
It is more important to get better than
be perfect.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
15
Great content marketing companies don’t allow their competition to dictate what
they write about.Their sole guiding light isis the ideal customer[ and no one else ].
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
16
You have to produceaverage content
to learn how to producegreat content.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
17
Everyone has a story. Most just don’t realize
their story.[ or appreciate. ]
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
18
Amazing stories pertaining to your industry
are all around you.Make sure to see them unfold.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
19
Content marketingas a “culture” willalways beat content
marketing as a “program.”
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
20
Industry thought leadersput their opinions
out there. [ And are strong enough to take it from both sides. ]
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
21
The best content marketersembrace who
they are NOTjust as much as who
they ARE.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
22
The more red tape, lawyers and bottlenecks
a company has, the more they stink at content
marketing.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
23
Consumers see things in terms of their “problems,” not your company’s “stuff” or “features.”
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
24
Great companies don’t care if others have addressed the
same subjects. [ They want the market to
know their “doctrine”on it. ]
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
Useful beatsamazing.
25 Marcus Sheridan, The Sales Lionwww.thesaleslion.com
26
The most effective content marketers know how to respond:
“It depends...”
Not all customer questions have a simple answer.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
27
The organization does notbuy into content marketing
from top to bottom.
The formula for failure:
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
28
The great ones think EXACTLY
as customers do.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
Content marketing is a JOURNEY...
not a destination.
29 Marcus Sheridan, The Sales Lionwww.thesaleslion.com
30
Honest and transparentcontent will always be
in the minority. [ Which makes it a powerful trust-builder. ]
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
31
When you try too hardto sound smart,you will sound
STUPID.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
People learn differently.
32
[ Some want to read. Some want to listen. Some want to watch. ]
The most effective content marketers
embrace the idea and respond with an appropriate
media mix.
Marcus Sheridan, The Sales Lionwww.thesaleslion.com
Platformscome and go.
The principles of content marketing never die.
33 Marcus Sheridan, The Sales Lionwww.thesaleslion.com
www.TheSalesLion.com Marcus SheridanThe Sales Lion
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