The 33 Undisputable Laws of Content Marketing Success

33 Laws ofContent Marketing Success

www.thesaleslion.com

http://www.thesaleslion.com

http://www.thesaleslion.com

Content marketing is not new.The principles are older than time.

Understand and apply the sacred

LAWS.

1They ask,

you answer.When a prospect or customer asks your company a question, you need to answer it.

Marcus Sheridan, The Sales Lionwww.thesaleslion.com

http://www.thesaleslion.com/


2The goal is

to be helpful.[ You don’t need to appear intelligent. ]




3Great listeners never run out of content.




4Ask for action.

People are more likely to do what you want, when you ask them.[ This is your “call to action.” ]




5Be unbiased.

If you’re biased in the way you communicate,you won’t earn trust.




6People remember stories over facts.

[ Any day of the week. ]




7Listen...

All this marketing stuff we talk aboutis essentially the art of listening,communicating and teaching.[ The rest is just fancy words. ]




8The best teachers

always gain the most trust and respect.




9Enthusiasm and passion

always beat dry and boring.




10

Insourcing contentalmost always beats

outsourcing.[ You’ll get better results. ]




11

Everyone is looking for leaders.

[ In every industry. ]




12

Leaders sell more stuff.




13

Some “just okay” content that is published

will crush the“awesome content”

that never gets published.




14

It is more important to get better than

be perfect.




15

Great content marketing companies don’t allow their competition to dictate what

they write about.Their sole guiding light isis the ideal customer[ and no one else ].




16

You have to produceaverage content

to learn how to producegreat content.




17

Everyone has a story. Most just don’t realize

their story.[ or appreciate. ]




18

Amazing stories pertaining to your industry

are all around you.Make sure to see them unfold.




19

Content marketingas a “culture” willalways beat content

marketing as a “program.”




20

Industry thought leadersput their opinions

out there. [ And are strong enough to take it from both sides. ]




21

The best content marketersembrace who

they are NOTjust as much as who

they ARE.




22

The more red tape, lawyers and bottlenecks

a company has, the more they stink at content

marketing.




23

Consumers see things in terms of their “problems,” not your company’s “stuff” or “features.”




24

Great companies don’t care if others have addressed the

same subjects. [ They want the market to

know their “doctrine”on it. ]




Useful beatsamazing.

25 Marcus Sheridan, The Sales Lionwww.thesaleslion.com



26

The most effective content marketers know how to respond:

“It depends...”

Not all customer questions have a simple answer.




27

The organization does notbuy into content marketing

from top to bottom.

The formula for failure:




28

The great ones think EXACTLY

as customers do.




Content marketing is a JOURNEY...

not a destination.




30

Honest and transparentcontent will always be

in the minority. [ Which makes it a powerful trust-builder. ]




31

When you try too hardto sound smart,you will sound

STUPID.




People learn differently.

32

[ Some want to read. Some want to listen. Some want to watch. ]

The most effective content marketers

embrace the idea and respond with an appropriate

media mix.




Platformscome and go.

The principles of content marketing never die.




www.TheSalesLion.com Marcus SheridanThe Sales Lion

http://www.TheSalesLion.com

http://www.TheSalesLion.com

The 33 Undisputable Laws of Content Marketing Success

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