Thailand muslim friendly destination dr pakorn priyakorn

lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

THAILAND: MUSLIM FRIENDLY DESTINATION Prof. Dr. Pakorn Priyakorn Director, Halal Standard Institute of Thailand

lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

Contents

• Islam and Muslims in Thailand

• Development of Halal accreditation and certification in Thailand

• Ten critical success factors of Thailand Halal products and services

• Future and prospect of Thailand as a Muslim friendly destination

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

Thailand: Important Facts

1 of 10 world biggest food exporting countries 1 of 5 biggest countries exporting non-pork non-

alcoholic foods to OIC (with & without Halal certified) Thai cuisine is top 5 with 3 recipes amongst top 10 Top rank in world touristic destination Top medical hub in Asia for foreign patients and

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

Muslims in Thailand

• Historically and culturally Muslims have been an integral part of Thailand for centuries.

• Islam is not only the second largest religion in the kingdom but also enjoys the royal and official patronage.

• The Thai law provides for freedom of religion, and the Royal Thai Government (RTG) generally respects this right in practice.

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

Muslims in Thailand 2013

Thai population 67 millions Muslims 5.8 millions (8.6%)

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

Muslims in Thailand

• 3,600 mosques throughout the country and 180 of them are in Bangkok Metropolis.

• Some 600 Muslim schools offer secular as well as religious instruction.

• Muslims enjoy full state support and free to teach and observe their religion according to their own tenets.

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

The Muslim Leader

His Majesty the King appoints a Sheikhul-Islam as the leader of the Islamic affair in Thailand.

Long legal tradition for more than four centuries.

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

Central Islamic Council

of Thailand

Provincial

Islamic Committees

(39 provinces = 750)

Masjid Committees

(3,600 x 15 = 54,900)

Muslim Population in Thailand (5,880,000)

339 eelected + 13 appointed = 52

Elected by Imams of all Masjids

Elected by

Masjid’s members

Sheikhul Islam elected by PICs

President of CICOT

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

Halal Certification in Thailand

Halal certification in Thailand was initiated in 1969

Single Halal Logo country authorized by Central Islamic Council of Thailand

Up to 2014: Halal certified of 4,000 factories covering 120,000 products (10% for export)

Halal products increased at 12% a year

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

The Halal Economy

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

March 2015 Global Muslim Travel Index 2015 (GMTI 2015) by MasterCard & Crescent Rating

Muslim travel market in 2014 was worth $145 billion, with 108 million Muslim travelers representing 10% of the entire travel economy.

Expected to grow to 150 million visitors by 2020 and 11% of the market with an expenditure projected to grow to $200 billion.

Muslim travel will continue to be one of the fastest growing travel sectors in the world.

Muslim travel market

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

Muslim travel market

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

Global Muslim Travel Index(GMTI) A. Suitability as a holiday

destination, family friendliness and safety

1. Muslim visitor arrivals 2. Family friendly holiday

destination 3. Safe travel environment B. Muslim friendly services

and facilities available at the destination

4. Dining options and Halal assurance

5. Ease of access to prayer places 6. Airport services and facilities 7. Accommodation options

C. Halal awareness and reach out to Muslims by the destination

8. Muslim travel market awareness and reach out

9. Ease of communication

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

The top 10 OIC destinations

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The top 10 non-OIC destinations

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

Ten critical success factors of Thailand Diamond Halal

1. Muslims are vital and integral parts of Thailand development for centuries

2. Equality of rights and freedom plus harmonization among religious and faith groups

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

3. The full and sole legal authority of the Central Islamic Council of Thailand based on the Royal Act of Islamic Administrative Organization 1997

4. The strongest and best Halal Science research and development

5. The convergence between “Religious or Shariah Certifies and Halal Science Supports”

Ten critical success factors of Thailand Diamond Halal

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

6. The continual improvement of National Halal Standards for more than six decades

7. The network and coordination of Halal certification bodies throughout the country

8. The comparative advantage of close knit between agricultural industrial sectors: From Farm to Products and Services

Ten critical success factors of Thailand Diamond Halal

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

9. The strong and continual supports from public and private sectors: Kitchen of the World

10. The cultural relativity between tourism industry and medical and health care services

Ten critical success factors of Thailand Diamond Halal

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

Future and Prospects

Hotels with prayer facilities i.e. ablution, prayer rugs, kiblah direction, women’s prayer garment, toilets with rinse spray hoses

Islamic & General Heritage tours

Prayer room facilities at public places i.e. shopping malls, theme parks, offices, highways R&R

Bespoke Muslim-friendly travel packages available including those of seasonal festivities i.e. Ramadan, Eid-ul Fitr and Qurban

Muslim-friendly healthcare facilities throughout the country

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lสถาบนัมาตรฐานฮาลาลแหง่ประเทศไทย Halal Standard Institute of Thailand

pakornpriyakorn@hotmail.com

THANK YOU FOR YOUR ATTENTION

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