Transcript
THE REBRANDING OF
DESIGNED BYDAFNI ELANTI AZIZA
1701345916 // LB32
BRAINSTORMING IDEAS (GROUP)
PRODUCT PROFILE (GROUP)
Nama ProdukDoboJenis ProdukTenun (Kain, Syal, dll.)ProduksiKelompok Penenun Eban Watan (NTT)WarnaMerah, Hitam, Biru Indigo, Biru-HitamBahanKapas, Pewarna Merah Alami (dari Akar Tumbuhan Mengkudu), Pewarna SintetisPembuatanHandmade (one of a kind)Jenis MotifMale : Lipa (simple)Female : Utan (berbagai motif)Motif RepresentatifMotif Blasin (anyaman bambu)Motif Jong Dobo (kapal Dobo)HargaRp 220.000,- s.d. Rp 1.100.000,-
TARGET MARKET (GROUP)
COMPETITORS (GROUP)
VISUAL REFERENCE
VISUAL APPROACH
CHARACTERS
TRADITIONAL // ELEGANT // FEMININE
MATRIX
LOGO PROGRESS
1 2 3
4 5
LOGO APPLICATIONS
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