Tenun Dobo Rebranding Process

THE REBRANDING OF

DESIGNED BYDAFNI ELANTI AZIZA

1701345916 // LB32

BRAINSTORMING IDEAS (GROUP)

PRODUCT PROFILE (GROUP)

Nama ProdukDoboJenis ProdukTenun (Kain, Syal, dll.)ProduksiKelompok Penenun Eban Watan (NTT)WarnaMerah, Hitam, Biru Indigo, Biru-HitamBahanKapas, Pewarna Merah Alami (dari Akar Tumbuhan Mengkudu), Pewarna SintetisPembuatanHandmade (one of a kind)Jenis MotifMale : Lipa (simple)Female : Utan (berbagai motif)Motif RepresentatifMotif Blasin (anyaman bambu)Motif Jong Dobo (kapal Dobo)HargaRp 220.000,- s.d. Rp 1.100.000,-

TARGET MARKET (GROUP)

COMPETITORS (GROUP)

VISUAL REFERENCE

VISUAL APPROACH

CHARACTERS

TRADITIONAL // ELEGANT // FEMININE

MATRIX

LOGO PROGRESS

1 2 3

4 5

LOGO APPLICATIONS