Transcript
Confidential and Proprietary11
How Your Call Center Becomes The Most Powerful Asset For Your Brand
Simon Mainwaring, CEO, We First, Inc.
TelerXperience Summit
Confidential and Proprietary22
We First Vision
New York Times #4 Business Hardcover bestseller
New York Times #5 How To/Advice bestseller
Wall Street Journal #2 bestseller
Amazon #1 bestseller
Barnes & Noble #1 bestseller
USA Today #4 bestseller
Publisher’s Weekly bestseller
strategy+business ‘Best Marketing
Book of 2011
800CEORead Top 5 Marketing
Book of 2011
Amazon Top 10 Business Books of 2011
TelerXperience Summit
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The New Social Business Marketplace
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The Customer Experience Opportunity
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The Power of Story
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The Role of Story
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Brand Storytelling Challenge
Select a colleague beside you.
Tell your brand story in 30 seconds.
Swap roles.
Provide feedback regarding subject, clarity and impact of
the story.
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What Brand Story Should You Tell
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Source: Edelman 2012 GoodPurpose Study
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Story as a Competitive Advantage
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Source: Edelman 2012 GoodPurpose Study
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Marketplace Opportunity
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Source: Edelman 2012 GoodPurpose Study
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Market Driver
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Business Benefits
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New Virtuous Circle
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The Power of Telling
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Social Media and the Customer Experience
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Customers and Brand Loyalty
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B2C
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B2C
Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North America
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Defining Your Story
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Defining Your Competitive Advantage
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Communications Strategy
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Customer Engagement
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Crisis Management
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Sustaining the Customer Experience
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Sustaining the Customer Experience
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Sustaining the Customer Experience
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Sustaining the Customer Experience
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Inspiring Customers to Build Your Reputation
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Return On Investment: B2B
Source: Marketo, 4th Annual Social Media Marketing Industry Report
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Return On Investment: B2C
Source: TBWA 2012 The Future of Social Activism Report (Millennials)
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Brand Storytelling Review
Share your story again with the same colleague beside
you.
Tell your brand story in 30 seconds.
Swap roles.
Provide feedback regarding subject, clarity and impact of
the revised brand story.
TelerXperience Summit
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Return On Investment: B2B
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Thank you, Telerx.
To instantly get these slides, email:
Slides@WeFirstBranding.com
For the We First Social Branding Blueprint training program, visit:
WeFirstBiz.com
Contact: Simon@WeFirstBranding.com
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