TelerXperience Summit

Confidential and Proprietary11

How Your Call Center Becomes The Most Powerful Asset For Your Brand

Simon Mainwaring, CEO, We First, Inc.

TelerXperience Summit

Confidential and Proprietary22

We First Vision

New York Times #4 Business Hardcover bestseller

New York Times #5 How To/Advice bestseller

Wall Street Journal #2 bestseller

Amazon #1 bestseller

Barnes & Noble #1 bestseller

USA Today #4 bestseller

Publisher’s Weekly bestseller

strategy+business ‘Best Marketing

Book of 2011

800CEORead Top 5 Marketing

Book of 2011

Amazon Top 10 Business Books of 2011

TelerXperience Summit

Confidential and Proprietary33

The New Social Business Marketplace

TelerXperience Summit

Confidential and Proprietary44 TelerXperience Summit

The Customer Experience Opportunity

Confidential and Proprietary55 TelerXperience Summit

The Power of Story

Confidential and Proprietary66 TelerXperience Summit

The Role of Story

Confidential and Proprietary77

Brand Storytelling Challenge

Select a colleague beside you.

Tell your brand story in 30 seconds.

Swap roles.

Provide feedback regarding subject, clarity and impact of

the story.

TelerXperience Summit

Confidential and Proprietary88

What Brand Story Should You Tell

TelerXperience Summit

Source: Edelman 2012 GoodPurpose Study

Confidential and Proprietary99

Story as a Competitive Advantage

TelerXperience Summit

Source: Edelman 2012 GoodPurpose Study

Confidential and Proprietary1010

Marketplace Opportunity

TelerXperience Summit

Source: Edelman 2012 GoodPurpose Study

Confidential and Proprietary1111 TelerXperience Summit

Market Driver

Confidential and Proprietary1212 TelerXperience Summit

Business Benefits

Confidential and Proprietary1313 TelerXperience Summit

New Virtuous Circle

Confidential and Proprietary1414 TelerXperience Summit

The Power of Telling

Confidential and Proprietary1515 TelerXperience Summit

Social Media and the Customer Experience

Confidential and Proprietary1616 TelerXperience Summit

Customers and Brand Loyalty

Confidential and Proprietary1717 TelerXperience Summit

B2C

Confidential and Proprietary1818 TelerXperience Summit

B2C

Source: B2B Content Marketing 2013 Benchmarks, Budgets and Trends, North America

Confidential and Proprietary1919 TelerXperience Summit

Defining Your Story

Confidential and Proprietary2020 TelerXperience Summit

Defining Your Competitive Advantage

Confidential and Proprietary2121 TelerXperience Summit

Communications Strategy

Confidential and Proprietary2222 TelerXperience Summit

Customer Engagement

Confidential and Proprietary2323 TelerXperience Summit

Crisis Management

Confidential and Proprietary2424 TelerXperience Summit

Sustaining the Customer Experience

Confidential and Proprietary2525 TelerXperience Summit

Sustaining the Customer Experience

Confidential and Proprietary2626 TelerXperience Summit

Sustaining the Customer Experience

Confidential and Proprietary2727 TelerXperience Summit

Sustaining the Customer Experience

Confidential and Proprietary2828

Inspiring Customers to Build Your Reputation

Confidential and Proprietary2929 TelerXperience Summit

Return On Investment: B2B

Source: Marketo, 4th Annual Social Media Marketing Industry Report

Confidential and Proprietary3030 TelerXperience Summit

Return On Investment: B2C

Source: TBWA 2012 The Future of Social Activism Report (Millennials)

Confidential and Proprietary3131

Brand Storytelling Review

Share your story again with the same colleague beside

you.

Tell your brand story in 30 seconds.

Swap roles.

Provide feedback regarding subject, clarity and impact of

the revised brand story.

TelerXperience Summit

Confidential and Proprietary3232 TelerXperience Summit

Return On Investment: B2B

Confidential and Proprietary3333 TelerXperience Summit

Thank you, Telerx.

To instantly get these slides, email:

[email protected]

For the We First Social Branding Blueprint training program, visit:

WeFirstBiz.com

Contact: [email protected]