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History of TelenorINTERNATIONAL BACKGROUND•Pioneer mobile Company•Largest Provider of communication in Norway•Great Expansion of Shares in Stock Exchange•Good Relationships with Customer in all over Europe•World Leading Company in Satellite Communication
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History of Telenor (Cont…)
HISTORY OF TELENOR IN PAKISTAN
• Acquiring a license in April, 2004• Covering the Area• Quality Services• Interconnect Agreements • LDI Unit • Call Centers
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Vision Telenor shall be a driving force in renewing, developing and introducing new solutions that simplify our customers' workday. Telenor's vision is demanding, setting an ambitious goal for the organization and its individual employees. Renewal and simplification of our own structures and routines is a prerequisite for attaining competitive power and added value.
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Goals•Create Value•Expanding Market Share•Strong Commitment with society•Creation of Profitability & market growth •Introduction of an Advance technology•Freedom of Choice
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Core Values
• Dynamic
• Innovative
• Responsible
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Relationship Marketing
•Principle Based Relationships•Top Priority to Customers•Customer Services•Active Response•Improved Services•Good & long-lasting relations with franchises.
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Pest Analysis•Political Factors
•Economic Factor
•Socio cultural Factors
• Technological Factors
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Swot Analysis• Strengths
• Weaknesses
• Opportunities
• Threats
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Portfolio of Telenor
• GPRS• WAP• MMS• SMS• Missed Call Alerts• Video Conferencing
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Segmentation
• Demographic Segmentation
• Behavioral Segmentation
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Marketing Mix•Product or Services
•Price
•Place
•Promotion
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Summer offer
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Main Goals Of Marketing Plan
• Quality Services• Uniqueness • Nominal Price• Coverage in all Areas of Country• Heavy Budgeted Marketing• Attacking Strategy
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Current Market Structure
• Sale Background• Cost structure• Profit• Market & Competitor• Channel
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Opportunities & Issue Analysis
• New opportunities• Issue Affecting the Organizational
Attainment of Goals• Lack of customer satisfaction• Financial management• Technological Advancements• Connectivity and Availability
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Marketing Strategy
• Gather and analyze information
• Creation of strategies
• Strategic planning
• Evaluating market segments
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Major Objectives
• Increased sales volume• Increase in market share• Increase in profit.• Decrease in various costs• Increase in number of users
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Target Segments
• For prepaid connections• For post paid connections• Positioning according to segments
– Telenor’s positioning strategy in Pakistan
– Pricing strategies
• Telenor’s Action Program– Action plan of Telenor in Pakistan
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Financial Projections
• Total first year’s sales– Average whole sale price– Expected sales– Target profit margin– Quarterly basis
• Functions of Financial Projections• Implementation controls
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Contingency Plan
• Change of strategies• Change in management• Change in prices• Change in outlook• Product development• Forward integration• Cost management• Termination of infamous service
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