TEDxAthens: Infecting the dots

INFECTING THE DOTSHow information spreads

Alex Barrera (@abarrera)

Where is the

talent?

Brute force attacks

Hello mom, I’m on Techcrunch!

Source: Jure Leskovec:Social Media Analytics (KDD '11 tutorial) 8/21/2011

Information propagation

“[...] one of the most important predictors of popularity was the source of the article. [...] readers are likely to be influenced by the news source that disseminates the article.”

Source: The Pulse of News in Social Media: Forecasting Popularity (2012)

“Occurs when one's emotions, opinions, or behaviors are affected by others”

INFLUENCE

Identifying influencers

Marketing to influencers

Marketing through influencers

Marketing with influencers

Influencer Marketing

Identifying influencers

Marketing to influencers

Marketing through influencers

Marketing with influencers

Influencer Marketing

BULLSHIT!

Locate the influencers

Backtrack the

network

Backtrack the

network

Backtrack the

network

Influence networks ARE local

Timezone ma!ers

Timezone connectors

Time sensitive

CONSTANT CHANGE

Butterfly effect

TOUCH the fabric of the world

THANK YOU!

Alex Barrera (@abarrera)http://www.slideshare.net/press42 alex@press42.com