Techonomy 2013 - DTP - Zappos - 2013 11-12

ZAPPOS.COMDELIVERING HAPPINESSDOWNTOWN PROJECT

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Downtown Project

CollisionsCommunityCo-Learning

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Delivering Happiness - What’s Next?

Clothing

Customer Service

Company Culture

“a great brand is… ______”

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Zappos.com

http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-henderson-nv-photo-by.jpg

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Las Vegas City Hall

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

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Las Vegas City Hall

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Las Vegas City Hall

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Nike

http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg

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Google

http://static.panoramio.com/photos/original/400729.jpg

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Apple

http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg

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Doggy Day Care

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

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NYU Campus

http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG

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Downtown Vegas - Fremont East

http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg

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Downtown Vegas - Fremont East

http://www.lucyvegas.com/sites/default/files/griffin5.jpg

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Downtown Vegas - Fremont East

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Downtown Vegas - Fremont East

http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg

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Delivering Happiness - What’s Next?

Clothing

Customer Service

Company Culture

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Delivering Happiness - What’s Next?

Clothing

Customer Service

Company Culture

Community

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DOWNTOWN PROJECT - $350M

$ 50M – Small businesses

$ 50M – Tech Startups

$ 50M – Education, Arts, Culture

$200M – Real Estate

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DOWNTOWN PROJECT GOALS

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DOWNTOWN PROJECT GOALS

Live/Work/Play – Walking Distance

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DOWNTOWN PROJECT GOALS

Live/Work/Play – Walking Distance

The Most Community-Focused Large City in the World

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DOWNTOWN PROJECT GOALS

Live/Work/Play – Walking Distance

The Most Community-Focused Large City in the World

The Co-Learning and Co-working Capital of the World

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ROI vs. ROC

Instead of maximizing short-term ROI (Return On Investment)…

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ROI vs. ROC

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC

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ROI vs. ROC

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Community)

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ROI vs. ROC and ROL

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL

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ROI vs. ROC and ROL

Instead of maximizing short-term ROI (Return On Investment)…

We focus on maximizing long-term ROC (Return On Community)and institutionalizing ROL(Return On Luck) – Accelerating Serendipity

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THE BIG BET

Accelerating Collisions, Community, and Co-Learning

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THE BIG BET

Accelerating Collisions, Community, and Co-Learning

…will lead to…

Happiness, Luckiness,Innovation, and Productivity

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DOWNTOWN PROJECT - $350M

$ 50M – Small businesses

$ 50M – Tech Startups

$ 50M – Education, Arts, Culture

$200M – Real Estate

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$50M – Small Businesses

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$50M – Small Businesses

Criteria

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$50M – Small Businesses

Criteria Owner Operated - Passionate

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$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community

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$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability

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$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable

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$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at

Something

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$50M – Small Businesses

Criteria Owner Operated - Passionate Helps Build Community Execution Ability Sustainable Unique or First or Best at

Something Story-worthy

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Natalie

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Natalie

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Natalie

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Natalie

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Natalie

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Natalie

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Check Cashing

http://www.vegaschatter.com/files/100501/checks_cashed..jpg

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Check Cashing

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Sarah

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Sarah

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Sarah

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Shipping Containers

http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg

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Shipping Containers

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Shipping Container Park

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Shipping Container Park

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Shipping Container Park

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Shipping Container Park

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Shipping Container Park

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Bike Sharing

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$50M – Tech Startups

http://img-s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg

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$50M – Tech Startups

http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576

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The City as a Startup

http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png

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$50M – Startups

http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg

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$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

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$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

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$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

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$50M – Education, Arts, Culture

http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg

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$50M – Education, Arts, Culture

http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg

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$50M – Education, Arts, Culture

http://mikerossart.net/images/mikeross_enter.jpg

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$50M – Education, Arts, Culture

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$200M – Real Estate

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

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WHEN CITIES DOUBLE IN SIZE…

Productivity and innovation per resident increases by 15%

(But not true for companies)

Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation

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3 INGREDIENTS FOR SERENDIPITY

1. Residential density of 100 residents/acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

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HOW TO ACCELERATE LEARNING & INNOVATION

Maximize serendipitous interactions

Density in the office

Density in the city

Collisions vs. convenience

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Las Vegas City Hall

http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg

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DIFFERENT GROUPS COLLIDING

1. 2000 Zappos employees2. 1000 Teach For America corp members

and alumni3. Tech Startup Community4. Small Business Community5. Art and Music Communities6. Other Passion Communities7. Local Residents

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LEARNING FROM ZAPPOS & COWORKING…

Culture is to a Company

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LEARNING FROM ZAPPOS & COWORKING…

Culture is to a Companyas

Community is to a City

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LEARNING FROM ZAPPOS & COWORKING…

Culture is to a Companyas

Community is to a CityValues

InnovationSerendipity

ParticipationUpward Mobility

Attracting Startups and the Creative Class

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Our Secret Weapon

http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg

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LEARNING FROM TED, SUMMIT SERIES, SXSW, BIF…

Curated ContentSerendipity

LearningConnectionsCommunity

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Downtown Vegas Every Day

Curated ContentSerendipity

LearningConnectionsCommunity

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Fremont St. & Las Vegas Blvd.

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Downtown Vegas Monthly Cadence

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Downtown Vegas Monthly Cadence

Week 1 – First Friday Week

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Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

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Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

Week 3 – Fashion Week

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Downtown Vegas Monthly Cadence

Week 1 – First Friday WeekWeek 2 – Tech Week

Week 3 – Fashion WeekWeek 4 – Catalyst Week

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Fashion Incubator – Stitch Factory

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Fashion Incubator – Stitch Factory

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Return On Collisions (ROC)

What is the value of a resident that is out and about in the community?

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Return On Collisions (ROC)

What is the value of a resident that is out and about in the community?

3-4 hours/day

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Return On Collisions (ROC)

What is the value of a resident that is out and about in the community?

3-4 hours/dayx 7 days/week

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Return On Collisions (ROC)

What is the value of a resident that is out and about in the community?

3-4 hours/dayx 7 days/week

x 40 weeks/year

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Return On Collisions (ROC)

What is the value of a resident that is out and about in the community?

3-4 hours/dayx 7 days/week

x 40 weeks/year= 1000 “collisionable” hours/year

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Jake – Flint and Tinder

http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-Will-Love-It-b.jpg

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Jake – Flint and Tinder

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Return On Collisions (ROC)

What is the value of a purposeful visitor that contributes to community?

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Return On Collisions (ROC)

What is the value of a purposeful visitor that contributes to community?

12 hours/day

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Return On Collisions (ROC)

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

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Return On Collisions (ROC)

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

x 12 weeks/year

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Return On Collisions (ROC)

What is the value of a purposeful visitor that contributes to community?

12 hours/dayx 7 days/week

x 12 weeks/year= 1000 “collisionable” hours/year

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Return On Collisions (ROC)

“Subscribe” toDowntown Vegas

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Return On Collisions (ROC)

1. 100 residents per acre

2. Street-level activity for residents to collide

3. Culture of openness, collaboration, creativity, and optimism

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Return On Collisions (ROC)

1. 100 residents per acre

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Return On Collisions (ROC)

1. 100,000

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Return On Collisions (ROC)

1. 100,000 “collisionable”

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Return On Collisions (ROC)

1. 100,000 “collisionable” community

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Return On Collisions (ROC)

1. 100,000 “collisionable” community hours

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Return On Collisions (ROC)

1. 100,000 “collisionable” community hours per

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Return On Collisions (ROC)

1. 100,000 “collisionable” community hours per acre

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Return On Collisions (ROC)

1. 100,000 “collisionable” community hours per acre per

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Return On Collisions (ROC)

1. 100,000 “collisionable” community hours per acre per year

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Return On Collisions (ROC)

1. 100,000 “collisionable” community hours per acre per year

2.3 collisionable hours per square foot

per year

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OUR BIG BET… 3 Guiding Principles

Accelerate:1.Collisions2.Community3.Co-Learning

And everything else will fall into place…(productivity, innovation, growth, happiness)

What will people say about downtown?

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ZAPPOS, DELIVERING HAPPINESS, DOWNTOWN PROJECT

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50% of Humans Live in Cities

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

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75% Will Live In Cities in Our Lifetime

http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg

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The 4-Minute Mile

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The 4-Minute Mile

http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG

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www.DowntownProject.comtony@zappos.com

http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg

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A great

brand

is a story that never stops unfolding.

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A great

brandcompany

is a story that never stops unfolding.

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A great

brandcompanycity

is a story that never stops unfolding.

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A great

brandcompanycitycommunity

is a story that never stops unfolding.

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Thank you!

For a copy of this presentation:

tony@zappos.com

For more information:

www.DowntownProject.com

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http://www.youtube.com/watch?v=AF4f3l4a4_A