Technology Workshop -Social Media for Business 101

TECHNOLOGY WORKSHOP: SOCIAL MEDIA FOR BUSINESS 101

Michael GrayMichaelGray@OnlineBizSmarts.com

Online Activities

1 Billion+ people are using Facebook 300 million users on twitter 80% of companies now use LinkedIn to

find employees. It’s where many of your current

customers are spending their time. It’s where ALL of your future

customers are spending their time. 52% of global population under age

30.

Your Online Presence Companies spend millions making their

storefront look great.

Your Online Presence Don’t you want you customers to

experience this?

Your Online Storefront Does your website look like this?

Your Online Storefront It should look like this

Google Search Universe

Your Website

The Galaxy You Want Your Website To Be

Getting Found Online

YourWebsite

Why Great Content MattersFacebook Edgerank

Content Lasagna

Don’t Get Swallowed By The Social Media Beast

Set time limits Make a to do list Monitor via mobile Monitor via email

(nutshellmail.com) Post just prior to peak times Go do what makes your company

money!

Facebook Basics

Facebook is a graphically presented relationship network

Content should always have a picture or a video attached

Aggressive selling is not tolerated Engaging content is everything Recommendations are golden(This applies to all

social platforms) 87% of people trust what others say about

you 14% of people trust what you say about you

Facebook News Feed Navigation

Facebook Timeline

Great Content

Promote Other Businesses Celebrate Other People

Life Is Short Dreams Come True

Believe in Things Bigger Than Us You Matter

Back To Basics/Fundamentals Surprising Twists

Great Stories Inspires Action

Funny or Humorous(Tasteful) Tears of Joy

Tears of Sadness Surprises

Never, Never, Never Give Up Be The Original You Are

David Vs Goliath Reminiscent

The Power of the Mobile Device

Mobile accounts for 50% of global search.

Websites must be mobile optimized. 25% of Americans in the last month

said they watched a short video….on their phone

Mobile requires site specific SEO work.

Google Places, Yelp, Angie’s List are places to be listed for mobile search optimization.

Posting Mix

Posting Calendar

Mon Tue Wed Thu Fri 1 2 3

6 7 8 9 10

13 14 15 16 17

20 21 22 23 24

27 28 29

Get these printable calendars for any dates you need with CalendarsThatWork.com Full Access.

The Social & Sales Funnel

Brand Awareness and Reputation

Customer DevelopmentCustomer Service

Collect Feedback

Transition To Sales Funnel

Sale

Brand Loyalty

Traditional Marketing &

Lead Generation

Michael GrayOnlineBizSmarts.com

https://www.facebook.com/OnlineBizSmarts

http://www.youtube.com/user/smartgroupaz

http://www.slideshare.net/smartgroupaz

https://plus.google.com/102709443852395327193/posts

http://twitter.com/onlinebizsmarts