Technology Transfer Social Media Tools You Can Use to Promote Commercialization

Aaron G. Sauers, CLP Tracy Condon, Ph.D. Jeffrey M. Cozzo, CPVA  

T2 Tools You Can Use

Agenda

§  Old  §  OSTI  §  FedBizOpps      §  Known  §  LinkedIn    §  Wikipedia  §  Twi4er      §  Future  §  Google  link  shortener    §  Collec>ve  IP    §  GitHub  §  ktMINE  §  Crowdsourcing?  

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OSTI

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•  New Functionality

•  Federated Search

•  Science.gov web-portal access (13 federal agencies

FedBizOpps

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•  Rapid Fairness of Opportunity

•  Calls for commercialization plans

•  Allows simple tracking of public notice

Linkedin

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•  Helps to build user communities for software •  Encourage software users to trouble-shoot among

themselves

Wikipedia

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•  Ranks highly in search results

•  Rudimentary site visit analytics

•  Allows rapid updates

Twitter

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•  Encourages outside engagement with your research and your laboratory

Google Link Shortener

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•  Verify which marketing elements are most effective at driving visits

Increasing electronic product life and reliability

www.CollectiveIP.com

•  Assets from 1,500+ TTOs, thousands of companies, millions of researchers organized in novel, streamlined views

•  The world’s only simultaneous

search across TTOs, companies and people pulling from USPTO, NIH, NSF, ClinicalTrials.gov, PubMed, soon EPO, SEC and more

•  Sector agnostic platform,

inclusive of life science, aerospace, energy, tech, green tech, chemicals, material science, consumer goods and more

The World’s Most Comprehensive View of Global Technologies and Innovators Collective IP

Increasing electronic product life and reliability

High Impact Marketing Platform for Institutions and Their Assets

•  Free, auto-populated, auto-updated, novel and comprehensive view of Institution (Collective IP Profiles)

•  Organizes and maps global IP,

literature, clinical trials, grants, investigators, collaborators and more

•  Facilitates and accelerates

connectivity between Industry (buy-side) and TTO/Researcher (sell-side)

(Argonne National Lab Profile, Overview Page)

www.CollectiveIP.com

Collective IP

GitHub

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•  Provides suitable usage agreements for federal agencies

•  Provides consistent look and feel

ktMINE

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§  The  Availability  of  IP  Informa>on  

§  The  Commercializa>on  Process  

Royalty Rates 55,000 +

License Agreements 100,000 +

M&A Deals & Rumors 1 Million +

Patents & Assignments 15 Million +

IP Connections Millions

Trademarks & Assignments 10 Million +

Identification Commercialization Valuation

•  Active Companies •  Potential Partners •  Potential Threats •  Inventors

•  Negotiation Behavior •  Industry Trends •  Deal Structures

•  Value of the Technology •  Comparable Royalty •  Revenue Stream •  Payment Structures

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ktMINE

Crowdsourcing

§  Kickstarter  §  Angel  List  

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Thank You  Aaron  G.  Sauers,  CLP  SoNware  Program  Manager  Argonne  Na>onal  Laboratory  Technology  Development  &  Commercializa>on  asauers@anl.gov    630.252.7878    Tracy  Condon,  Ph.D.  Director,  Scien>fic  Community  Liaison  (888)-­‐536-­‐5264    tracy@collec>veip.com    www.collec>veip.com    @Collec>veIP    Jeffrey  M.  Cozzo,  CPVA  Managing  Director  ktMINE  Jeff.cozzo@ktmine.com  312.253.0929  

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