Aaron G. Sauers, CLP Tracy Condon, Ph.D. Jeffrey M. Cozzo, CPVA T2 Tools You Can Use
Technology Transfer Social Media Tools You Can Use to Promote Commercialization
May 25, 2015
Learn how others are using LinkedIn, Wikipedia, Twitter, Google, Facebook, Crowd Sourcing, Collective IP, GitHub, and other tools to accomplish tech transfer without the logistical burdens that were needed in the past. The session will include brief overviews of several tools and how they are being applied, and a chance for attendees to share best practices with others.
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Aaron G. Sauers, CLP Tracy Condon, Ph.D. Jeffrey M. Cozzo, CPVA
T2 Tools You Can Use
Agenda
§ Old § OSTI § FedBizOpps § Known § LinkedIn § Wikipedia § Twi4er § Future § Google link shortener § Collec>ve IP § GitHub § ktMINE § Crowdsourcing?
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OSTI
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• New Functionality
• Federated Search
• Science.gov web-portal access (13 federal agencies
FedBizOpps
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• Rapid Fairness of Opportunity
• Calls for commercialization plans
• Allows simple tracking of public notice
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• Helps to build user communities for software • Encourage software users to trouble-shoot among
themselves
Wikipedia
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• Ranks highly in search results
• Rudimentary site visit analytics
• Allows rapid updates
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• Encourages outside engagement with your research and your laboratory
Google Link Shortener
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• Verify which marketing elements are most effective at driving visits
Increasing electronic product life and reliability
www.CollectiveIP.com
• Assets from 1,500+ TTOs, thousands of companies, millions of researchers organized in novel, streamlined views
• The world’s only simultaneous
search across TTOs, companies and people pulling from USPTO, NIH, NSF, ClinicalTrials.gov, PubMed, soon EPO, SEC and more
• Sector agnostic platform,
inclusive of life science, aerospace, energy, tech, green tech, chemicals, material science, consumer goods and more
The World’s Most Comprehensive View of Global Technologies and Innovators Collective IP
Increasing electronic product life and reliability
High Impact Marketing Platform for Institutions and Their Assets
• Free, auto-populated, auto-updated, novel and comprehensive view of Institution (Collective IP Profiles)
• Organizes and maps global IP,
literature, clinical trials, grants, investigators, collaborators and more
• Facilitates and accelerates
connectivity between Industry (buy-side) and TTO/Researcher (sell-side)
(Argonne National Lab Profile, Overview Page)
www.CollectiveIP.com
Collective IP
GitHub
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• Provides suitable usage agreements for federal agencies
• Provides consistent look and feel
ktMINE
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§ The Availability of IP Informa>on
§ The Commercializa>on Process
Royalty Rates 55,000 +
License Agreements 100,000 +
M&A Deals & Rumors 1 Million +
Patents & Assignments 15 Million +
IP Connections Millions
Trademarks & Assignments 10 Million +
Identification Commercialization Valuation
• Active Companies • Potential Partners • Potential Threats • Inventors
• Negotiation Behavior • Industry Trends • Deal Structures
• Value of the Technology • Comparable Royalty • Revenue Stream • Payment Structures
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ktMINE
Crowdsourcing
§ Kickstarter § Angel List
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Thank You Aaron G. Sauers, CLP SoNware Program Manager Argonne Na>onal Laboratory Technology Development & Commercializa>on [email protected] 630.252.7878 Tracy Condon, Ph.D. Director, Scien>fic Community Liaison (888)-‐536-‐5264 tracy@collec>veip.com www.collec>veip.com @Collec>veIP Jeffrey M. Cozzo, CPVA Managing Director ktMINE [email protected] 312.253.0929
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